Germany-based Thermomix announced the opening of a new Experience Center at its US headquarters in Dallas, Texas. The 5,216-square-foot facility will celebrate the company’s European roots as well as its new Texas location and will include a retail showroom with a fully functional media kitchen that content creators and influencers can use to demonstrate Thermomix appliances.
The company said it will host a series of public events at the new center, including cooking and food education classes, in its customizable classroom space.
“The Thermomix Experience Center is designed to help people experience the future of home cooking,” said Paul Verkerk, Thermomix USA CFO. “Through hands-on demos, cooking classes, and events, we’re excited to show how Thermomix, paired with Cookidoo, makes it easy for anyone to cook well and eat well at home”.
The Experience Center will launch with a grand opening on June 7 featuring free family-friendly activities, cooking demonstrations, sampling from celebrity chefs, cookie decorating and prizes.
