The Vorwerk Group announced its financial results for the full-year 2025. The company ended the year with record revenue of approximately $4.1 billion, a 14.1% increase over 2024. Operating results improved 28.2% year-over-year to $321 million.
2025 was also the launch of the company’s Strategy 2030, which includes vision for Vorwerk to become the “world’s most attractive direct sales company,” with targeted expansion in what the company’s calls its “sweet spot,” or where its committed and passionate community and integrated product ecosystems meet. As part of Strategy 2030, the company is strategically expanding its international presence in growth markets, including Greece, the Benelux countries, Austria, New Zealand, Malaysia and Singapore, with the addition of Vietnam this year.
Developing these markets brought significant revenue improvement, growing it from $26 million in 2024 to $169 million. Revenue from these newly added markets contributed 28% to overall revenue growth in the group, and 70.6% of its direct sales revenue is generated outside of the German market. The company emphasized that this progress illustrates how the Vorwerk direct sales model can be successfully scaled internationally. The global Vorwerk community grew in tandem with revenue and market growth, increasing to 129,400, a number that is more than double 2019 totals.
Thermomix continued to be a strong momentum builder for the company in 2025. More than one million Thermomix TM7 units were delivered in its first year, making it the most successful product launch in company history.
“2025 was another exceptionally strong year for Vorwerk,” said Dr. Thomas Stoffmehl, Vorwerk Group CEO. “With the launch of the Thermomix TM7, we not only achieved the most successful product introduction in our company’s history — we also demonstrated the strength and effectiveness of our direct sales model, our unique community and our international organizations worldwide. This positive momentum confirms that our strategic direction is the right one. Building on the successes of Strategy 2025, we are now consistently advancing Strategy 2030, with a clear focus on innovation, international expansion and the continued development of our Thermomix and Kobold brands.”
Vorwerk’s akf-Group delivered $779 million in 2025 revenue and will receive a new brand identity in 2026 to move it “visually closer” to the Vorwerk Group. This brand relaunch will include a new logo, a clear endorsement and the green Vorwerk color palette.
“akf-Bank is an important part of the Vorwerk Group and shares core values with Vorwerk that also define us: trust, customer proximity, reliability, long-term thinking and individual solutions,” said Hauke Paasch, Vorwerk Group CFO. “We are delighted that this close connection will become even more visible in future through the new brand identity.”
Investments in production and logistics structures in Europe include a second factory in France and an associated logistics center. Updates are also planned for its Wuppertal site, which the company says underlines its clear commitment to Wuppertal as its headquarters and to Europe as a long-term production, innovation and development hub.
