Posts Tagged ‘Idaho’
Trends in Influencer Marketing
In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how…
Read MoreScentsy Named One of Idaho’s Top Privately Held Companies
For the fourth consecutive year, Meridian, Idaho-based Scentsy has been ranked No. 15 on the Idaho Private 100 list of the top privately held companies. This marks the ninth year in a row that Scentsy has made the list, which recognizes private enterprise and honors privately held Idaho-based companies that generate the greatest annual revenue.…
Read MoreRed Aspen Takes Center Stage at Miss America Pageant
Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients…
Read MoreA New Age for Direct Selling – In the age of Amazon, how will the industry continue to compete?
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue.…
Read MoreScentsy Teams with Disney for Fragrance Collection
International fragrance and home décor company Scentsy today announced that it is teaming up with Disney to create a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•PixarFinding Nemo. The collaboration, which will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney…
Read MoreGary Young’s Legacy Honored
D. Gary Young, who passed away on May 12, 2018, was the amalgam of a life spent overcoming tremendous adversity—poverty, disabling injury, ridicule and a harsh upbringing fostered in him an unstoppable desire to help others in need. Through Young Living, the company that he and wife, Mary, founded in 1994, Gary Young built a…
Read MoreForbes Names Scentsy One of Nation’s Best Employers
Meridian, Idaho-based international fragrance and home décor company Scentsy has been named one of the top businesses in the country for employee satisfaction, debuting at No. 35 on Forbes’ America’s Best Midsize Employers list. Each year, Forbes partners with research firm Statista to determine the top 500 midsize employers representing 25 different industries. The list…
Read MoreScentsy Hopes to Create a Snowball Effect of Generosity
Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed. This marked the eighth year the Thompsons have…
Read MoreNothing to Prove: Scentsy Weighs Every Action for Cultural Authenticity
In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy…
Read MoreMelaleuca Celebrates $2 Billion in Annual Sales
Melaleuca, an Idaho Falls, Idaho-based direct seller natural nutritional and household products, recently reached a milestone event in the company’s history. On Dec. 26, CEO Frank VanderSloot shared the news that the wellness company had reached $2 billion in annual sales. The milestone was celebrated at a gathering at the company’s central headquarters where a…
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