In conjunction with Nasdaq’s “Wellness Week,” LifeVantage was selected to participate in the Nasdaq Stock Market Closing Bell Ceremony at the close of Thursday’s market. The ceremony took place at the Nasdaq MarketSite in Times Square New York. LifeVantage President and Chief Executive Officer Darren Jensen, who rang the Closing Bell, was accompanied by the…

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LifeVantage

LifeVantage Corporation (Nasdaq:LFVN) today announced preliminary revenue for the fiscal 2020 second quarter and six-month period ended Dec. 31, 2019. Preliminary revenue for the second quarter of fiscal 2020 was approximately $61 million, or a 5 percent increase compared to $58.2 million in the prior year period. Preliminary revenue for the first six months of fiscal 2020 was approximately $117 million,…

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We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing…

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Customer

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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Social Strategies

For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a…

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New Zealand

As part of its continued global expansion, LifeVantage Corporation has formally commenced business in New Zealand. Select LifeVantage products have been offered in New Zealand on a not-for-resale basis for approximately 18 months as part of the company’s Global Customer Program, helping pave the way for the company to now open for distributor enrollments as…

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Lifevantage Revenue

LifeVantage Corporation (Nasdaq: LFVN) reported revenue of $56.2 million for its first quarter ended September 30, 2019.  Revenue increased 1.1 percent from $55.6 million in the first quarter of fiscal 2019. Revenue in the Americas decreased 2.2 percent, while revenue in Asia/Pacific & Europe increased 10.4 percent. Total active accounts decreased 2.2 percent to 181,000, including a…

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CEO Brett Blake

Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public…

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International Stevie Awards

Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range…

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