Combined with high demand for health and wellness products and a long-standing cultural familiarity with relationship-based selling, APAC continues to draw attention from companies evaluating new or expanded regional strategies.

At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

As the wellness sector continues to expand, metabolic health has become one of its most rapidly evolving frontiers. Growing research on gut signaling, polyphenols and nutrient utilization is reshaping how companies think about formulation design, efficacy and long-term consumer support.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

At DSN's Future of Commerce Deep Dive—held November 19 in Lehi, Utah—we addressed commerce as a whole—the complete ecosystem of technology, payments, finance, taxes, logistics and products working together. Because for commerce to truly thrive, every one of these components must evolve in harmony.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Happi, a household and personal products publication, released its Top 50 list. Each year, since 1978, the list has analyzed the largest US-based companies in the household and personal products industry, ranked by sales.

May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Young Living Essential Oils shared its #WeAreOne campaign in celebration of Earth Day 2025. The company’s conservation and social sustainability initiatives includes year-round efforts to protect the Earth’s natural resources and support vulnerable populations.

Young Living championed women’s independence through fair-pay opportunities on International Women’s Day. At its partner farm Phytoprod in rural Morocco, Young Living provides opportunities for women to receive pay that is equal to their male counterparts, with wages deposited into their own bank accounts.

The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?

Young Living Essential Oils has been accredited for technical competence in chemical testing, achieving the ISO/IEC 17025:2017 accreditation granted by the American Association for Laboratory Accreditation.