May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Young Living Essential Oils shared its #WeAreOne campaign in celebration of Earth Day 2025. The company’s conservation and social sustainability initiatives includes year-round efforts to protect the Earth’s natural resources and support vulnerable populations.

Young Living championed women’s independence through fair-pay opportunities on International Women’s Day. At its partner farm Phytoprod in rural Morocco, Young Living provides opportunities for women to receive pay that is equal to their male counterparts, with wages deposited into their own bank accounts.

The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?

Young Living Essential Oils has been accredited for technical competence in chemical testing, achieving the ISO/IEC 17025:2017 accreditation granted by the American Association for Laboratory Accreditation.

Young Living announced the launch of Wyld Notes. This new sister company features a collection of five 100% natural fine fragrances designed around an affiliate program, allowing Young Living Brand Partners the opportunity to earn commissions on Wyld Notes sales and expanding their earning potential within the Young Living ecosystem.

Young Living, through its D. Gary Young, Young Living Foundation, announced a commitment to raise $250,000 for the construction of a new building with seven classrooms for the Young Living Academy in Chongón, Ecuador. The effort is part of the company’s Giving Tuesday Campaign, #YLServes.

Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.

Young Living celebrated its 30th anniversary at its YL30 International Grand Convention in Salt Lake City, Utah. Young Living Brand Partners from all over the world gathered virtually and in person at the Salt Palace Convention Center for a chance to learn, network and gain a better understanding of the role essential oils play in general wellbeing.

Happi, a publication that focuses on trends and innovation in the household and personal products industries, released its Top 50 US Companies list for 2024. Included in the list are nine direct selling companies.

Utah Business and Utah SHRM announced their 2024 honorees for the HR Achievement Awards, which recognizes human resource professionals who have gone above and beyond the call of duty to make their companies a great place to work.

Young Living Essential Oils published a study in Diversity, a scientific journal, chronicling a comprehensive study on bees in North America and their habits of visiting lavender. The results of the study demonstrate the lavender plant’s role in supporting a diverse community of bees.