Young Living Essential Oils was honored for its video of the company’s 17,000-acre Skyrider Wilderness Ranch, located in Tabiona, Utah, near the Duchesne River and the foothills of the Uinta Mountains.

A combination essential oil diffuser, night light, humidifier and noise machine, the Feather the Owl Diffuser allows parents to adjust aromatic modes, noise variations and light options to customize the experience for their children.

Today, products and the customers who buy them are taking center stage. It’s a shift that has placed the spotlight on up-and-coming ingredients and taken the emphasis once reserved for recruitment and placed it squarely on customer favorites and product trends.

Young Living announced that it was issued 17 utility and design patents by the U.S. Patent and Trademark Office. With these additions, the company now holds more essential oil production patents than any other company in the direct sales industry, setting a global record.

Young Living’s Nature’s Ultra CBD was named a finalist for the World CBD Awards in the categories of Best CBD Isolate Tincture for Citrus CBD Oil (1000 mg), Best CBD Topical for CBD Muscle Rub (600 mg), and Best CBD Cosmetic for CBD Beauty Boost (600 mg).

A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.

Young Living, through its philanthropic organization, The D. Gary Young, Young Living Foundation, will be providing a free e-learning course to help families and children safely navigate the challenges of the digital world.

Young Living announced a strategic restructuring plan in the wake of the pandemic, which it describes as a necessity as it reevaluates ideal conditions for sustainable growth.

Young Living announced that it is indefinitely stopping its business operations in Russia. This move follows a previous announcement in March 2022, when the company suspended certain promotional and operational activity in Russia and the CIS region.

The Utah Department of Wildlife Resources (DWR) and Nevada Division of Wildlife will partner with Skyrider Wilderness Ranch, an 1,800-acre property owned and managed by Young Living Essential Oils, in a conservation initiative to protect and resort desert bighorn sheep populations. 

The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.

Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.