Avon has entered into a retail partnership with Superdrug, a high street retailer with more than 830 stores in the UK. Beginning in mid-October, Avon products will be available through the retailer's website Superdrug.com, and a large selection of Avon products will hit store shelves in 100 Superdrug stores.

Natura &Co, the parent company of Avon, announced in its securities filing this week that it has authorized its management to explore strategic alternatives for The Body Shop, which may include a potential sale of the business. This announcement comes as The Body Shop saw a 12% sales decline during the second quarter.

Natura &Co announced its financial results for the second quarter of 2023, posting net revenue of $1.5 billion, a 1.9% increase in constant currency over the second quarter of 2022. Natura Latam was one of the strongest performers for the company, seeing a constant currency net revenue increase of 19.5% in the second quarter. Consolidated […]

Avon announced the next step in ensuring product safety, quality and efficacy while continuing its unwavering commitment to animal welfare. As part of this effort, the company has officially been approved to be part of the Leaping Bunny Program, a global organization that uses rigorous criteria to identify cruelty-free and animal-friendly brands.

The Seldia Astra Awards 2023 ceremony held in Brussels recognized the achievements of Seldia members who have led positive change for the industry, made a positive impact on the society and environment, and empowered direct sellers to be successful.

The Avon Company announced its impending exit from the Puerto Rico and Caribbean markets, effective August 30, 2023.   The company cited the sustainability and long-term profitability of the business, as well as declining populations, increased operating expenses on the islands and challenges incurred by natural disasters and the post-pandemic landscape as significant factors that […]

Avon has announced that global key category product research and innovation operations will be focused on Latin America. The new facilities, based in São Paulo (Brazil) will be integrated into the Natura Innovation Center.

Natura &Co, the parent company of Avon, The Body Shop and Aesop, reported an 11% decline in net revenues in the fourth quarter of 2022 and a net loss of $169.7 million.

In celebration of International Women's Day we wish to honor the innovative women who have driven the growth, evolution and advancement of direct selling for well over a century. And to acknowledge the influence that all women have as decision makers.

Avon Worldwide revealed its new campaign “Embrace Your Power” and a streamlined product portfolio as part of its new global rebrand and market identity.

Avon donated almost $10 million worth of personal care products, like cleansers, shampoo, toothpaste, deodorant and dental floss, to support families in need during the holidays through Feed the Children. 

Through true-to-life AR (augmented reality), Avon shoppers will enjoy a hyper-realistic beauty experience that allows them to try more than 400 of Avon’s products, including its lip, eye and face makeup collections, without using any physical product.