With sales from a newly created hand gel, Avon is donating £150,000 to national domestic abuse charity Refuge. With domestic violence sadly set to increase during the Covid-19 pandemic, front-line organizations anticipate an increase in the need for their support services, at a time when funding for services is in danger. Over 1.6 million women…

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BELLAME

Seeking to provide value even before they started their business, beauty company BELLAME is building a loyal following thanks to great technology, transparency and great products.   BELLAMEFounded: 2018Headquarters: Dublin, CaliforniaTop Executives: Founders Melissa and Scott ThompsonProducts: Beauty   For Melissa and Scott Thompson, founding BELLAME (pronounced Bella-Me) was a labor of love. A love…

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Avon Beauty Awards

Avon has challenged 60 beauty and lifestyle influencers in Argentina and Chile to take part in a contest that will engage thousands of social media users. The winner of the chance will earn a once-in-a-lifetime trip to the renowned Avon Innovation Centre in New York. The contest had two phases and several challenges that must…

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Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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Distillery

Avon Products, Inc. announced the launch of Distillery, a new skincare and make-up brand that celebrates clean beauty without compromise. According to Avon, the new collection offers huge potential for driving the company’s brand rejuvenation and growth. It’s backed by an innovative Instagram virtual distillery to create an engaging journey to purchase, opening up access…

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New Avon White Paper

Avon Products, Inc. announced its major new white paper, Beauty, Happiness and the Rise of the “Perfectly Me.” This cultural snapshot of Avon’s perspective on beauty explores the company’s new thoughts around women, happiness and ever-evolving attitudes to beauty. The report was co-created by key members of Avon’s research and development and innovation teams and led by Chief Scientific Officer Louise…

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TOCARA

TOCARAFounded: 2008Headquarters: St. Laurent, QuebecTop Executives: Randall Markus, Founder and PresidentProducts: Sterling Silver and Stainless Steel Jewelry A lifetime jewelry manufacturer fell in love with direct sales and put the two together in TOCARA. Old Montreal is where Randall Markus got his start in the jewelry business decades ago. Today, Markus serves as Founder and…

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Avon Products Inc

Avon Products Inc. recently announced a new research and development lab in Mexico. Operating as part of Avon’s global R&D network, the new lab at the Celaya plant in Mexico will allow the brand to maximize local innovation opportunities. According to the company, being closer to local consumers and trends as well as Avon’s local marketing…

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