Far Away Beyond, Avon’s newest fragrance, is made from 100% upcycled vanilla beans that are destined to be discarded.

Natura &Co, the umbrella company for Avon, Natura, The Body Shop and Aesop brands, has raised $1 billion in bonds linked to sustainability initiatives. The seven-year note will carry an interest coupon of 4.125% per year and is the single largest Sustainability Linked Bond ever issued in Latin America to date.

The Avon Company is partnering with Gyrl Wonder, an initiative that equips women of color between the ages of 17-22 with the tools necessary to turn their ambitions into careers. This is the second annual collaboration for the two organizations. “Avon is thrilled to carry on our partnership with Gyrl Wonder,” said Avon CEO Paul […]

Avon, owned by parent company Natura & Co, made its TikTok debut with a hashtag challenge it’s calling #LiftLockPop. This social media campaign supports the company’s launch of Unlimited Instant Lift Mascara and turns to key beauty and lifestyle influencers to demonstrate the product and encourage other TikTok users to try it out and share […]

Avon recently announced it is expanding its African operations into Kenya. The company already has a strong presence in Southern and North Africa, as well as parts of Sub-Saharan Africa, including Botswana, Mozambique, Swaziland, Zambia and Zimbabwe. Kenya represents the biggest economy in the east Africa region. “Kenya has always been on our dream list, […]

DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]

Avon announced Karen McElhatton will take on the role of Chief Technology Officer. McElhatton brings almost two decades of international technology experience. “I am thrilled to be joining Avon at such a pivotal moment,” McElhatton says. “With a clear strategy and desire to accelerate a digital transformation, we can continue to elevate the experience for […]

For Breast Cancer Awareness Month this October, Avon Products Inc. has launched a dance with a twist: the TitTok dance that reminds women to perform self-checks. Avon has teamed up with TV Presenter Alison Hammond as part of its #WatchForChange campaign. The TV personality‘s “TitTok” dance emphasizes the importance of self-checking, encouraging people to check […]

Avon announce that Irving Holmes Wong has been named managing director, Asia Pacific and general manager, China. Wong will report to Angela Cretu, chief executive officer, and join the Enabling Leadership Team. Wong has over 20 years’ management experience in multinational consumer companies across Asia, across online and offline channels in both emerging and developed […]

Avon has partnered with APEXX Global, the multi-award winning global payments platform, to provide a payment solution for Representatives across many of its markets. The partnership will empower Representatives to better engage with consumers using social media and digital tools.. APEXX will provide a Payment Orchestration Layer, enabling Avon to select the most suitable payment method […]

Avon’s had a makeover. We’ve been doing beauty differently for over 130 years.  We’re still doing that, but now we’re bolder and more modern.  Like it?  We do.  A lot of science goes into a brand refresh. The design team behind the new visual identity shared five things about Avon’s new visual identity. It’s bolder […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]