Avon has entered into a retail partnership with Superdrug, a high street retailer with more than 830 stores in the UK. Beginning in mid-October, Avon products will be available through the retailer’s website Superdrug.com, and a large selection of Avon products will hit store shelves in 100 Superdrug stores.
This collaboration is part of the brand’s efforts to move toward becoming “a truly omnichannel beauty company.”
“This is the perfect moment in the UK for a strategic alliance between Avon and Superdrug,” said Angela Cretu, Avon CEO. “At Avon, we’re all about bringing aspirational beauty at irresistible value to consumers however they want to shop with us, whether that’s with high-touch service from one of our beauty advisers or with high street convenience at Superdrug. We see this partnership as our next move to expand our reach with best-selling, award-winning products that enable women [to] feel good without breaking the bank.”