With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
DSN’s new, twice-monthly podcast takes a deep dive into branding and strategy.
Scentsy has entered into a multi-year partnership with the Walt Disney World Resort in Florida after almost three years of a licensed product arrangement with The Walt Disney Studios. In this partnership, Scentsy will be designated as the Official Home Fragrance of Walt Disney World Resort and the two organizations will work together to create […]
Scentsy’s Co-CEOs Heidi and Orville Thompson, the husband-and-wife team who have led Scentsy since purchasing the company in 2004, were inducted into the Direct Selling Hall of Fame on Tuesday, June 8, 2021.
Scentsy’s philanthropic organization, the Scentsy Family Foundation, awarded a $10,000 grant to the Women’s and Children’s Alliance, which provides emergency and transitional housing for the survivors of domestic and sexual violence. “We are so grateful for support from the Scentsy Family Foundation,” said Bev La Chance, WCA Grants Director. “Home is not always safe for […]
13 finalists made the cut this year. Congratulations to all of our 2021 Best Places To Work in Direct Selling Honorees!
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Scentsy Co-Ceos Orville and Heidi Thompson will relocate to London, England to serve as mission president for The Church of Jesus Christ of Latter-day Saints beginning summer of 2021 until June 2024. Current Scentsy President Dan Orchard will be promoted to interim CEO and will assume primary responsibility for the company’s operations during their absence. […]
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
Scentsy announced that it will team up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy, an international fragrance and home décor company, has worked with many well-known brands, and the NHL is among the top requests from Independent Scentsy Consultants in the United States and Canada. […]
Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]