A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

Read More
Chris Johnson

Scentsy today announced that Chris Johnson has been promoted to chief technology officer, succeeding Ernie Satterthwait, who is retiring in December. Johnson has been with Scentsy for over eight years. He has served as vice president of IT Applications and vice president of IT Operations and Enterprise Architect. In his new role, Johnson will guide the…

Read More
CEO Brett Blake

Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public…

Read More
Congressman Barr

U.S. Congressman Andy Barr (R-KY) recently met with employees of Direct Selling Association (DSA) member Scentsy at its warehouse facility in his hometown of Lexington, Ky. Rep. Barr toured the warehouse and observed as 200 employees picked, kitted and packed products for delivery to more than 108,000 Scentsy Consultants across the United States. “I enjoyed getting…

Read More
Scentsy Pets

Scentsy is expanding its fragrant product offerings with Scentsy Pets, a collection of vegan, lightly fragranced grooming products for dogs, cats and other pets. Scentsy Pets products include Best Buds Suds Pet Shampoo, Freshen Up Pup Deodorizing Spray and No Knot Spot Detangling Spray. All products are pet-safe and manufactured in Meridian, Idaho. Three new fragrances…

Read More
Dan Orchard

Scentsy announced that Heidi and Orville Thompson will share the title of co-CEO and Dan Orchard will be president, effective immediately. Heidi Thompson previously served as president and Orchard was general manager of Emerging Markets for the Meridian, Idaho-based company. According to the company, the Thompsons have been able to scale back their day-to-day involvement…

Read More
Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

Read More

In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA…

Read More
Alex's Lemonade Stand Foundation

Scentsy has announced that it has teamed up with Alex’s Lemonade Stand Foundation in the fight against childhood cancer. Scentsy’s new charitable cause warmer, When Life Gives You Lemons, is poised to bring a little light, warmth and hope to the families of children battling cancer. Twice each year, Scentsy, a leader in international fragrance, creates…

Read More