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Wednesday / November 29. 2023
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FEBRUARY DIRECT SELLING MOMENTUM INDEX
FEBRUARY DIRECT SELLING MOMENTUM INDEX
DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
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Scentsy Co-CEOs to Take Three-Year Leave of Absence for Mission in England
Scentsy Co-CEOs to Take Three-Year Leave of Absence for Mission in England
Scentsy Co-Ceos Orville and Heidi Thompson will relocate to London, England to serve as mission president for The Church of Jesus Christ of Latter-day Saints beginning summer of 2021 until June 2024. Current Scentsy President Dan Orchard will be promoted to interim CEO and will assume primary responsibility for the company’s operations during their absence. […]
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What We Make It Innovation and Transformation Beyond 2020 – Scentsy
What We Make It Innovation and Transformation Beyond 2020 – Scentsy
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
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Scentsy to Offer Officially Licensed NHL Products
Scentsy to Offer Officially Licensed NHL Products
Scentsy announced that it will team up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy, an international fragrance and home décor company, has worked with many well-known brands, and the NHL is among the top requests from Independent Scentsy Consultants in the United States and Canada. […]
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DSN Announced the First Customer-Centric Recognized Company List
DSN Announced the First Customer-Centric Recognized Company List
Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]
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THE RE-EMERGENCE OF CUSTOMER-CENTRIC
THE RE-EMERGENCE OF CUSTOMER-CENTRIC
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
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Scentsy Teams up with National Football League
Scentsy Teams up with National Football League
Scentsy is teaming up with the National Football League on a new line of wickless wax warmers celebrating the league’s 32 teams. Scentsy has worked with many well-known brands, and the NFL is among the top requests from Independent Scentsy Consultants in the United States. “Our Consultants have been asking for NFL products for years,” said Kevin […]
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Direct Selling Australia Announces 2020 Industry Awards Winners
Direct Selling Australia Announces 2020 Industry Awards Winners
Direct Selling Australia announced winners of the 2020 DSA Industry Awards at the first-ever virtual ceremony, attended by industry leaders and peers. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income. “The awards aim to empower independent direct sellers, fuel […]
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2020 Global 100 Celebration
2020 Global 100 Celebration
The 11th annual event was one for the ages.  Since the live event of the 11th annual DSN Global 100 Celebration in Dallas was canceled due to the COVID-19 pandemic, DSN presented a special video event on their website on the evening of April 1. It was co-hosted by DSN Publisher and Editor in Chief […]
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Orville & Heidi Thompson: That Scentsy Spirit
Orville & Heidi Thompson: That Scentsy Spirit
2020 Bravo Leadership Award Winners At Scentsy, there is a spacial, hard-to-define quality that characterizes the company’s leaders, consultants and employees. It’s a common spirit that exists among the people of Scentsy and is defined by their aspirations and values in kind. It’s an infectious ethos that calls them to succeed and grow to their […]
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Scentsy Ascends Again
Scentsy Ascends Again
Scentsy Founded: 2004 Headquarters: Meridian, ID Top Executives: Orville Thompson, CEO, Heidi Thompson, CEO Products: Fragrance and home decor Through 15 years of gains and a few dips, Scentsy stays the course with a record year of growth. When Scentsy was first founded by Orville and Heidi Thompson in 2004, the company operated out of […]
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Four Direct Selling Companies Leading the Innovation Charge
Four Direct Selling Companies Leading the Innovation Charge
If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and […]
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