Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]

In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA […]

Scentsy has announced that it has teamed up with Alex’s Lemonade Stand Foundation in the fight against childhood cancer. Scentsy’s new charitable cause warmer, When Life Gives You Lemons, is poised to bring a little light, warmth and hope to the families of children battling cancer. Twice each year, Scentsy, a leader in international fragrance, creates […]

International fragrance company Scentsy, Inc. recently announced that as of September 1, it will raise money, support and awareness for the American Heart Association in the U.S., the Heart & Stroke Foundation in Canada and World Vision in Europe, Australia, New Zealand and Mexico. “We are launching our ‘Warm the Heart’ movement with approximately 110,000 passionate, giving […]

The Direct Sellers Association of Canada recently announced the appointment of eight new members to its Board of Directors. The newly appointed directors are: Helena Alexandre – Vice President and General Manager, Arbonne International Canada Gina Bresciani – Director of Canadian Operations, USANA Health Sciences Tracy Casey – Canada Sales Manager, Scentsy Len Iakiri – Country Manager, Amway Canada Patricia […]

They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue. […]

International fragrance and home décor company Scentsy today announced that it is teaming up with Disney to create a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•PixarFinding Nemo. The collaboration, which will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney […]

Meridian, Idaho-based Scentsy was recently honored with seven awards from the Indigo Design Award Competition. The winners were announced at an awards ceremony in Tokyo. Based in Amsterdam, the competition celebrates innovation, prodigy and graphic, digital, mobile and games design worldwide. Work is judged by a jury of award-winning designers handpicked for their innovative contributions in the field […]

Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA […]

Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed. This marked the eighth year the Thompsons have […]

Choosing the best places to work in our channel is by no means easy. There’s some stiff competition out there, perhaps even more than you might find in other industries. That’s because direct selling was founded upon principles of exceptional service, personalization and taking care of one’s own. Those values are usually presented in the […]