Scentsy is teaming up with the National Football League on a new line of wickless wax warmers celebrating the league’s 32 teams.
Scentsy has worked with many well-known brands, and the NFL is among the top requests from Independent Scentsy Consultants in the United States.
“Our Consultants have been asking for NFL products for years,” said Kevin Kirkpatrick, Scentsy’s chief strategy officer. “We’re thrilled to finally make it happen—and can’t wait for the kickoff this fall. These warmers are quite unique, and we know fans are going to love them.”
During a May presale, Scentsy Consultants and customers reserved more than 150,000 NFL Scentsy Warmers. The football-shaped warmers, which feature individual teams’ colors and logo, will be available to customers starting in mid-September, while supplies last. Scentsy has also developed an exclusive NFL fragrance to complement the collection.
By joining forces with organizations such as the NFL, Scentsy is growing both its product base and its audience, making the business opportunity that much more appealing for potential Consultants.