Olive Tree People, a subsidiary of Oliveda International, Inc., announced 400% growth in the first quarter of 2025. The company saw an almost 1700% growth rate in its second year in the US, with sales of over $104.5 million.
In 2025, the company has plans to open Olive Tree People Experience stores, expand into Canada and Europe, and present the Olive Rose cosmetics brand at New York Fashion Week in September. A number of photo shoots, including Vanity Fair and Vogue, are expected to elevate enthusiasm for the Olive Rose brand later this year.
“In order to sustainably serve this growth, we already acquired additional land with 1,580 150-year-old mountain olive trees in the first quarter of 2025,” said Thomas Lommel, Oliveda Founder. “These, like all our other 31,000-plus mountain olive trees, will now be eco-certified so that they can then be put into production. We will continue to intensify our waterless beauty education because we believe that every one of the approximately 169 million women in the US and beyond deserve to learn the difference between waterless beauty and conventional beauty.”
