Oliveda International, Inc. and its subsidiary Olive Tree People Inc. celebrated its third anniversary in the North American market, announcing a new, bold goal of exceeding $1 billion in revenue across North and South America, Europe, Australia and Asia by 2030 and aiming for a Nasdaq listing in 2027.

Olive Tree People, Inc., the subsidiary of Oliveda International, Inc., announced the launch of a new hydroxytyrosol-based waterless pet brand named “Is That Matty?” The new line is named after Olive Tree People Founder Thomas Lommel’s dog Matty, a 180-pound Spanish Mastiff.

Oliveda International, Inc. announced its subsidiary Olive Tree People has filed a patent application for a 100% waterless formulation. The company’s brand identity is built on the idea of “waterless beauty” and guided by the motto: “What is best for the inside must also be best for the body's largest organ – the skin.”

As part of its waterless beauty movement, Oliveda International, Inc. CEO and Olive Tree People Inc. Founder Thomas Lommel met with government officials from the Arusha region in Tanzania, Africa to present its global initiative. As part of its presentation, Olive Tree People confirmed that it will support 90 villages in the Arusha region by drilling water wells.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Olive Tree People, Inc., a subsidiary of Oliveda International, Inc., will be expanding into the European market.

Oliveda International and its subsidiary Olive Tree People Inc. created what it is calling a “once-in-a-lifetime art instillation” in conjunction with the Million Dollar Theater on South Broadway in downtown Los Angeles. The unique installation will feature hundreds of ancient olive trees, with each one being given a voice via a 432hz-frequency transmitter so that […]

Oliveda International, Inc. announced the grand opening for its Olive Rose NO MAKEUP collection, featuring an appearance at New York Fashion Week on September 12-15. The hydroxytyrosol-based products will be applied to more than 150 New York Fashion Week models by 75 waterless beauty makeup artists, led by celebrity makeup artist Luis Casco.

Oliveda International, Inc. announced that its subsidiary Olive Tree People Inc. experienced 70% growth in the first half of 2025. The waterless beauty company saw 3000% growth in 2024, its second year of operations within the US, and reached sales of more than $100 million. A “surprise” brand is expected to be debuted at The […]

Oliveda International Inc., the parent company of Olive Tree People, announced that it will begin a pre-launch phase in Canada this month. The company’s rollout in the US saw quick and sustained momentum, growing to 60,000 waterless beauty consultants in two years and shipped out 10,000 packages per day.

Olive Tree People Inc., a subsidiary of Oliveda International, Inc., announced the first International Hydroxytyrosol Award. This award will be endowed with $100,000 each year to further international research into hydroxytyrosol and longevity research on olive trees.

Olive Tree People, a subsidiary of Oliveda International, Inc., announced 400% growth in the first quarter of 2025. The company saw an almost 1700% growth rate in its second year in the US, with sales of over $104.5 million.