Oliveda International, Inc. announced that its subsidiary Olive Tree People Inc. experienced 70% growth in the first half of 2025. The waterless beauty company saw 3000% growth in 2024, its second year of operations within the US, and reached sales of more than $100 million.
A “surprise” brand is expected to be debuted at The Olive Tree People flagship store in Los Angeles in October 2025, and the company stated that it plans to debut its pet brand in the fall, as well as an additional undisclosed product category that it says has been in development for years.
“Following the U.S. market launch in 2023, Canada will follow in 2025 and Europe in October 2025, making Olive Tree People not only the fastest-growing waterless beauty company but also the leading global waterless beauty company in the world,” said Thomas Lommel, Olive Tree People Founder and CEO. “In the second half of the year, many new product launches will follow for our successful hydroxytyrosol no-make brand, Olive Rose, and in November, what is probably the world’s first hydroxytyrosol pet brand, ‘Is that Matty,’ will follow.”
Lommel stated that the company plans to acquire more olive groves and olive farms in the second half of the year and will be working with the municipality of Arroyomolinos de Leon on its first modern mill.
“I believe 2025 will probably be the most intensive year in the history of Oliveda and Olive Tree People after 2024, and I’m very confident that we’ll close the second half even more successfully and realize at least $150 million in our third year direct-to-consumer,” Lommel said.
