Defy the odds and survive. That was the theme of Scentsy’s earliest days, President and Interim CEO Dan Orchard said. When the company launched in 2004, its founders and co-owners Heidi and Orville Thompson deeply believed in the value of their products—but they were also deeply in debt.

Common Practices. Managerial Courage. Calculated Risk. If a founder’s belief in a hero product starts a company on its journey toward the billion-dollar mark, then it’s stellar decision-making and a determined field that can propel them into momentum and triple digit multimillion-dollar status. But scaling to a billion or more? What does it take to get […]

In partnership with market research firm Statista, Forbes announced its 2022 America’s Best Midsize Employers list.

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

The pandemic ushered in a rapid acceptance and adaptation of a new way to work, and as teams learned to collaborate virtually, industry leaders watched in real-time as productivity and efficiency didn’t falter, and, in most cases, actually improved.

Scentsy will announce its new partnership with the Wassmuth Center for Human Rights, a nonpolitical institution that promotes human dignity and combats intolerance and hatred, during a virtual groundbreaking ceremony on November 18 in Boise, Idaho.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.

DSN’s new, twice-monthly podcast takes a deep dive into branding and strategy.

Scentsy has entered into a multi-year partnership with the Walt Disney World Resort in Florida after almost three years of a licensed product arrangement with The Walt Disney Studios.  In this partnership, Scentsy will be designated as the Official Home Fragrance of Walt Disney World Resort and the two organizations will work together to create […]

Scentsy’s Co-CEOs Heidi and Orville Thompson, the husband-and-wife team who have led Scentsy since purchasing the company in 2004, were inducted into the Direct Selling Hall of Fame on Tuesday, June 8, 2021.

Scentsy’s philanthropic organization, the Scentsy Family Foundation, awarded a $10,000 grant to the Women’s and Children’s Alliance, which provides emergency and transitional housing for the survivors of domestic and sexual violence. “We are so grateful for support from the Scentsy Family Foundation,” said Bev La Chance, WCA Grants Director. “Home is not always safe for […]