Scentsy announced that it will team up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy, an international fragrance and home décor company, has worked with many well-known brands, and the NHL is among the top requests from Independent Scentsy Consultants in the United States and Canada. […]

Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]

Scentsy is teaming up with the National Football League on a new line of wickless wax warmers celebrating the league’s 32 teams. Scentsy has worked with many well-known brands, and the NFL is among the top requests from Independent Scentsy Consultants in the United States. “Our Consultants have been asking for NFL products for years,” said Kevin […]

Direct Selling Australia announced winners of the 2020 DSA Industry Awards at the first-ever virtual ceremony, attended by industry leaders and peers. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income. “The awards aim to empower independent direct sellers, fuel […]

The 11th annual event was one for the ages.  Since the live event of the 11th annual DSN Global 100 Celebration in Dallas was canceled due to the COVID-19 pandemic, DSN presented a special video event on their website on the evening of April 1. It was co-hosted by DSN Publisher and Editor in Chief […]

2020 Bravo Leadership Award Winners At Scentsy, there is a spacial, hard-to-define quality that characterizes the company’s leaders, consultants and employees. It’s a common spirit that exists among the people of Scentsy and is defined by their aspirations and values in kind. It’s an infectious ethos that calls them to succeed and grow to their […]

Scentsy Founded: 2004 Headquarters: Meridian, ID Top Executives: Orville Thompson, CEO, Heidi Thompson, CEO Products: Fragrance and home decor Through 15 years of gains and a few dips, Scentsy stays the course with a record year of growth. When Scentsy was first founded by Orville and Heidi Thompson in 2004, the company operated out of […]

If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and […]

A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]

Scentsy today announced that Chris Johnson has been promoted to chief technology officer, succeeding Ernie Satterthwait, who is retiring in December. Johnson has been with Scentsy for over eight years. He has served as vice president of IT Applications and vice president of IT Operations and Enterprise Architect. In his new role, Johnson will guide the […]

Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]