Scentsy will announce its new partnership with the Wassmuth Center for Human Rights, a nonpolitical institution that promotes human dignity and combats intolerance and hatred, during a virtual groundbreaking ceremony on November 18 in Boise, Idaho.
Scentsy’s Co-CEOs Heidi and Orville Thompson, the husband-and-wife team who have led Scentsy since purchasing the company in 2004, were inducted into the Direct Selling Hall of Fame on Tuesday, June 8, 2021.
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]
Scentsy today announced that Chris Johnson has been promoted to chief technology officer, succeeding Ernie Satterthwait, who is retiring in December. Johnson has been with Scentsy for over eight years. He has served as vice president of IT Applications and vice president of IT Operations and Enterprise Architect. In his new role, Johnson will guide the […]
Scentsy announced that Heidi and Orville Thompson will share the title of co-CEO and Dan Orchard will be president, effective immediately. Heidi Thompson previously served as president and Orchard was general manager of Emerging Markets for the Meridian, Idaho-based company. According to the company, the Thompsons have been able to scale back their day-to-day involvement […]
Scentsy has announced that it has teamed up with Alex’s Lemonade Stand Foundation in the fight against childhood cancer. Scentsy’s new charitable cause warmer, When Life Gives You Lemons, is poised to bring a little light, warmth and hope to the families of children battling cancer. Twice each year, Scentsy, a leader in international fragrance, creates […]
For the fourth consecutive year, Meridian, Idaho-based Scentsy has been ranked No. 15 on the Idaho Private 100 list of the top privately held companies. This marks the ninth year in a row that Scentsy has made the list, which recognizes private enterprise and honors privately held Idaho-based companies that generate the greatest annual revenue. […]
International fragrance company Scentsy, Inc. recently announced that as of September 1, it will raise money, support and awareness for the American Heart Association in the U.S., the Heart & Stroke Foundation in Canada and World Vision in Europe, Australia, New Zealand and Mexico. “We are launching our ‘Warm the Heart’ movement with approximately 110,000 passionate, giving […]
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue. […]
International fragrance and home décor company Scentsy today announced that it is teaming up with Disney to create a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•PixarFinding Nemo. The collaboration, which will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney […]
Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed. This marked the eighth year the Thompsons have […]
In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy […]