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4Life Publishes Study Showing Benefits of 4Life Transform Burn

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4Life Scientist Millerlandy Popayan Jaramillo served as the lead author of an article recently published in Pharmacognosy Research, a journal dedicated to the study of natural products and their potential benefits.

Popayan’s article was entitled “Effect of a Thermogenic Composition on Healthy Adult Women and Men” and analyzed the company’s product 4Life Transform Burn utilizing a 12-week study. The findings illustrated the product’s safety, effectiveness and potential benefits.

“4Life’s R&D department is committed to developing products with the highest-quality ingredients,” Popayan said. “We continue our commitment to furthering the body of immune system knowledge with clinical studies—a gold standard that we invest in for customers and business entrepreneurs alike.”

Seldia Hosts European Direct Selling Conference 2025

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Seldia, the European direct selling association, will host its Seldia European Direct Selling Conference 2025 later this month to provide educational sessions, workshops and networking opportunities. Breakout sessions will focus on regulatory updates, trends within the business model, digital transformations and consumer protection.

The event will open with an invitation-only CEO session to discuss growth and innovation strategies, followed by the Astra Awards Ceremony and a networking “walking dinner” that will provide meet-and-greet time for professionals to build relationships and gain inspiring insights. Seldia Chairperson Beatrice Nelson-Beer will deliver the opening keynote, sharing her strategic vision for the future of direct selling in Europe.

Industry leaders, EU regulators and policymakers will also be present to discuss the most pressing topics facing the direct selling channel in Europe today and attendees will have the opportunity to engage directly with EU leaders about the evolution of the sector and how leaders can work together to help shape the model in the coming years.

LifeVantage Launches Phase 3 of Evolve Compensation Plan

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LifeVantage Corporation announced the launch of the Evolve Compensation Plan and other LV360 initiatives in the Philippines, Taiwan, Hong Kong and Singapore. This Phase 3 expansion went into effect at the beginning of March 2025 and follows a successful launch of LV360 in Canada, Mexico and Europe in February and its launch in the US, Australia, New Zealand and Japan in March 2023.

LifeVantage’s new Evolve Compensation Plan was designed to provide multiple income streams tied to business building and product sales initiatives for distributors and supports distributors regardless of whether they simply sell within their networks or build strong and collaborative teams. The comp plan also offers early income bonuses to encourage business strategy from day one and rewards leaders who mentor and help their teams grow.

“When we launched the LV360 and the Evolve Compensation Plan two years ago, we did so with a clear vision of where the direct sales industry was headed,” said Steve Fife, LifeVantage President and CEO. “That transformation has proven invaluable for our independent Consultants, equipping them for the world we live in today. As we enter this next phase, we’re proud to bring this transformation to more international markets and empower Consultants with the tools to help their businesses thrive.”

Nature’s Sunshine Announces New Brand Platform

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Nature’s Sunshine launched a new integrated brand platform, “Be More Earth,” created in partnership with Crispin, a media and creative agency. The new visual design was inspired by the natural beauty and restorative power of the Earth and highlights the company’s long history of leveraging nature’s healing powers to improve the lives of its customers.

The tone of this new branding was designed to represent honesty, humility and awe for Earth, and spotlights the purity of Nature’s Sunshine’s ingredients through visual language.

“We believe that the Earth has the healing power that all customers deserve,” said Stephanie O’Farrell, Nature’s Sunshine Vice President of Marketing. “Our new platform, ‘Be More Earth,’ showcases Earth’s magic and differentiates us from the synthetic, imposter ingredients and processes so prevalent within our category. We scour the globe for the best natural ingredients and produce our supplements in our own solar-powered facility—so everyone can experience Earth’s power.”

DSA Supports Advocacy for Direct Selling Industry at US Senate Hearing

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The Direct Selling Association (DSA) said it “applauds” the efforts of US Senator John Curtis for raising concerns about the Federal Trade Commission’s (FTC) recently proposed rules that target the direct selling industry and the small business owners involved in the channel. Senator Curtis spoke up during the Senate Commerce Committee confirmation hearing of Mark Meader as an FTC commissioner and the DSA reported that he “secured a commitment from Meador to give full and fair consideration to the direct selling industry’s concerns about the two new FTC-proposed rules,” which the DSA believes could have significantly negative consequences for direct sellers.

“Senator Curtis proudly stood up for the direct selling industry, raising concerns similar to those voiced by DSA regarding the FTC’s proposed rulemaking that unfairly aimed at direct selling,” said Dave Grimaldi, DSA CEO. “Direct selling is a $37B industry supporting 13,000,000 small business owners in the US, and contributing $111.4 billion annually to the US economy, supporting supply chains, household spending and government revenues.” 

Grimaldi emphasized that misleading earning claims are already illegal and believes the proposed rules ignore the industry’s effective self-regulation.

LR Health & Beauty Report Q4 and FY 2024 Financials

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LR Health & Beauty SE announced its financial results for the fourth quarter and full year 2024. Fourth quarter sales increased by 8% year-over-year to $80 million with an EBITDA of $8.7 million. Sales for the full year 2024 saw a 4.6% year-over-year increase, totaling $303 million, with an EBITDA of $28 million.

The company stated that it experienced “one-off extraordinary effects related to the realignment of the career plan in the fourth quarter and the early refinancing of the bond in spring 2024.” Both created a negative impact on earnings development in the financial year.

“LR Group’s strong growth is confirmation that we are on the right track with our strategy,” said Dr. Andreas Laabs, LR Health & Beauty SE CEO. “The positive performance in the final quarter of 2024 is primarily the result of the realignment of the career plan and the successful market launch of further product innovations. We’re constantly working to create the best possible conditions for the business success of our partners, who participated with great enthusiasm in a wide range of kick-off events at the beginning of the year. With LR ZEITGARD Signature, we have perfectly complemented our portfolio in the area of color cosmetics. We are confident that this solid foundation will enable us to continue our growth trajectory in the year of LR’s 40th anniversary.”

Neora Hosts Launch Event Celebrating ACN Korea Merger

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To celebrate what it called an “historic strategic merger” with ACN Korea, Neora held an event at the ASTRA in Seoul, Korea. The event signaled the next step in Neora’s expansion in the Asia-Pacific region and its e-commerce launch in China.

“This is the integration of two companies with extensive experience in their respective industries, coming together to create a more powerful business platform,” said Jeff Olson, Neora Founder & CEO. “Neora and ACN have a combined 46 years of experience and have accumulated more than 24 years of experience in Korea alone. This is a new beginning, but it is even more meaningful because we are not starting from scratch but rather growing on a solid foundation.”

Since the launch of Neora Korea, 140 Brand Partners have already earned a spot on the company’s upcoming incentive trip to the Netherlands and 30 distributors have earned the top leadership ranking.

Together, the companies will provide a dual offering of anti-aging skincare and wellness products with essential life services. Korea will now serve as Neora’s central hub for expansion throughout Asia as the company heavily invests in channel leadership and strategic growth initiatives.

Rodan + Fields Partners with Ulta

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Rodan + Fields announced a retail partnership with Ulta Beauty. This move is part of the company’s retail expansion, which includes plans for what it called “unprecedented levels of investment” to raise brand awareness through influencer and media marketing. After its move to the affiliate model last year, the company has leaned into brand storytelling in the hopes of keeping its community growing.

“Rodan + Fields Beauty has always been about delivering confidence through real skin care results, empowering women with science-backed solutions tailored to their unique skin care needs at every stage of life,” said Anncy Rowe, Rodan + Fields Beauty Chief Commercial Officer. “This expansion into retail is an exciting moment for us because we know that more women will be able to discover our cutting-edge formulas.”

Rodan + Fields products, including its Lash Boost Eyelash Enhancing + Conditioning Serum; Redefine Intensive Renewing Serum With Retinol; Total RF Serum Anti-Wrinkle Face Serum; and Hydra Mask Gel Cream with Peptides for Overnight Barrier Repair, will be available in both stores and online.

March/April 2025: Favikon, Inner Excellence and more!

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For You Type Graphic

Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.

Audio Book Icon

Audio Book / The Let Them Theory
By Mel Robbins

Often, your feelings of frustration stem from the power you give to other people. Bestselling author Mel Robbins solves these issues with two simple words: Let Them. In her enormously popular new book, Robbins frees you from the need to control or manage everything around you. Using science-backed strategies, she reveals the best methods to stop wasting time and energy on what you can’t change and start focusing on what you can: you.

AI Tool / Favikon

If your brand is seeking to align with social media influencers, Favikon will ensure you get the biggest bang for your buck. As the first AI-powered influencer marketing platform, Favikon analyzes its database of over 10 million creators across all the top social media platforms to find the best fit for your business. It’s an AI-driven matchmaking tool that pairs your brand with the best influencer partners.

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YOUTUBE / TED Talk: What is an AI Anyway?
By Mustafa Suleyman

In this intriguing TED Talk, DeepMind Co-Founder and Microsoft AI CEO Mustafa Suleyman explores what we are actually creating with artificial intelligence. As an architect of many AI models used today, Suleyman proposes a new way to think about AI: a new digital species with the capacity to transform industries and solve problems beyond human capability. He also addresses ethical concerns, transparency, safety and accountability in the development of this new species.

For Your Field Type Graphic
Book Icon

Book / Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life
By Jim Murphy

As a Chicago Cub, Jim Murphy’s sense of worth revolved around being a successful baseball player, but he struggled with fear of failure. After becoming a mental skills coach to other professional athletes, he developed a program of techniques to counter this anxiety. Murphy’s book, Inner Excellence, walks the reader through that program, which trains minds for success and helps develop self-mastery. This book helps create a life of purpose and fulfillment by mastering your mindset.

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Podcast / Advanced Selling Podcast
By Bill Caskey & Bryan Neale

As the longest-running sales podcast in history, the Advanced Selling Podcast has been going strong for 16 years, with over 850 episodes and 14 million downloads. Co-hosts Bill Caskey and Bryan Neale are experienced speakers, trainers, coaches and authors who are passionate about creating well-rounded sales superstars. Podcast episodes range from mindset to prospecting, to leadership to presentation skills—but all are focused on helping salespeople succeed.

Social Media Influencer / Colby Kultgen

Colby Kultgen is on a journey to improve 1% each day and share what he learns along the way. Through his growing social media presence, Kultgen has carved a distinct niche for himself in the personal development world. His reach spans multiple platforms, including LinkedIn, Instagram and X, as well as a free weekly newsletter called “1% Better,” which offers actionable productivity tips and practical life advice to over 50,000 subscribers.

From the March/April 2025 issue of Direct Selling News magazine.

Neora’s New Roadmap

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Key Actions to Align Your Business to the Future

Listen to this story on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Direct selling—like many other industries—has had to quickly adapt to a new normal these past five years.

A global pandemic, skyrocketing inflation and a work-from-home movement have created disruption in the economy. Factor in the recent exits of brands like Beachbody, Seint, Color Street, Rodan + Fields and Beautycounter, and it would be natural to assume that the industry is experiencing unprecedented pressure. But viewing the history of the channel through a broader lens tells a story of resilience that dates back over a century.

“The direct selling industry has literally withstood wars, massive recessions and changes in technology,” said Amber Olson Rourke, Neora Co-Founder and President. “At the end of the day, it’s built on people loving a product and sharing that recommendation on a platform of mentorship. That is never going out of style.”

Rourke, a second-generation direct selling success story, witnessed her father, Jeff Olson, launch successful ventures that span both the analog era of the fax machine and the introduction of social media and the digital revolution. Through it all, she says, he held onto a deep commitment to the direct selling model and his theory of The Slight Edge, a best-selling book he authored about how tiny efforts compound over time into tremendous impact, both of which he leaned into as he built Neora’s culture.

Through the years and countless changes, she has seen how a deep commitment to the model can withstand almost any disruption.

“The internet didn’t make direct selling go extinct; it became a tool for finding direct selling products,” she said. “Social media didn’t make direct selling any less relevant. It only made it more relevant.”

Resilience and a willingness to adapt have always been critical, but as the industry enters into a unique and new phase of disruption, there are key essentials for driving success in the future.

Keep Your Promises

For direct selling to thrive, relationships have to be front and center, Rourke says. Distributors must feel supported and customers need to feel valued and heard. What’s more, they need to know they can trust the companies and products they represent and share. For that reason, if a company makes a commitment that sales and residual incomes are something that can be built and then passed on to the next generation, they need to be prepared to follow through.

“If you break your core promise about supporting your people, what do you have left?” Rourke shared. “That is the core promise of the direct selling space—that you can represent a product and brand and be rewarded, not just for that singular sale, but for the lifetime of that customer. And not just your sales, but the people you develop and their sales, too.”

This is not an easy promise to keep, as many companies who have recently elected to abandon the multi-tier direct sales model for a single-tier affiliate-only model have discovered. There are a number of significant factors that have led to the rising number of well-known brands exiting the channel, not the least of which is regulatory pressure from the federal government. But there are budgetary restraints as well for both companies and customers.

“Here’s what I believe,” Rourke said. “Pressure breaks what was weak to begin with and strengthens and fortifies what is strong. I think that’s what we’re seeing now. We’re seeing that the pressure is breaking the executive teams and leadership that were never really that committed to their field and the model. And it has strengthened and fortified those of us who are truly committed to being the leaders and future of this space.”

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Invest in Your Products and Product Experience

Customers have more options now than ever. For this reason, direct selling brands need to build product portfolios that are full of unique and in-demand offerings that aren’t readily available via retail.

“It’s all about the products,” Rourke said. “They can’t be ‘me-too’ products where your company drives the demand and then customers can purchase something similar at Sephora or GNC, because customers will purchase where it’s most convenient.”

Today’s ecommerce world demands niche products with differentiation and patented ingredients that have been heavily researched and are presented in a first-class manner from the minute they are added to the cart to the day they arrive on the doorstep.

Shipping should be fast and predictable. Product websites should rival big box retailers with personalization. And the customer service experience should be top notch. On the distributor side, representatives should be allowed to earn commission on their sales regardless of whether they build a team.

Built for the Future

For Neora, products have always been the central driver for their overall revenue. Co-Founder and CEO Jeff Olson shared, “We became the fastest growing company in direct sales based on one product—our night cream. We have spent 14 years looking for the next breakthrough, and we are about to launch it at our upcoming conference. I believe what we will achieve together with our field in this next run will be historical.”

More than 80 percent of Neora’s sales come from customers who have never sold or represented the product in any way, which not only protected the company during its lengthy battle with the FTC but also provided financial security for future growth.

Adhering to this template led to Neora being recognized with the 2024 DSN BRAVO Impact Award and Olson receiving the BRAVO Leadership Award as well. It also serves as the roadmap for a future that Rourke believes will catapult the company into its next level of growth. On all fronts, Neora is working to fortify its future.

“People want supplemental income, but they want it in a flexible way,” Rourke explained. “That’s an advantage for direct selling. I believe the best days are ahead for the companies, teams and distributors who are committed to doing it the right way and doing it for the long haul.”

Neora and its Founders have enjoyed one of the most successful track records in the industry, thanks to Olson’s consistent ability to select and lead profitable new ventures as both distributor and company owner. Today, Neora, and the companies who share their same commitment and passion, will be uniquely positioned for a future of success.

From the March/April 2025 issue of Direct Selling News magazine.

Raised in Direct Selling & Ready to Lead

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There is an emerging generation of powerful, influential and trailblazing female executives who were literally raised in the industry by their iconic parents. How are these second-generation leaders staying the course and where they are charting a new path forward?

Listen to this story on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

March is International Women’s Month, and at Direct Selling News we strive to recognize and honor the invaluable and unique role direct selling plays in the careers of women—whether in the field or at corporate headquarters.

BGStock72/shutterstock.com

From the beginning, direct selling has offered a viable, powerful and flexible opportunity to millions of women around the world. It’s also an industry where women have founded and fostered amazing companies.

From legendary icons like Brownie Wise, Mary Kay Ash, Mary Crowley and Jan Day to their present-day counterparts Joni Rogers-Kante, Melissa Thompson, Mindy Lin and Nancy Bogart (to name just a few), the C-Suites of direct selling companies are filled with powerful, innovative, thoughtful and dynamic women. It’s one of our favorite things to celebrate and champion about direct selling.

But when we looked at what story we wanted to tell this year in honor of International Women’s Month, we quickly realized a shift in leadership has been happening at several powerhouse companies in the channel—a shift worth noting and exploring. There is a new generation of female executives taking the lead, women who have been a part of direct selling their entire lives.

Conventional wisdom holds that when you first become a part of a direct selling company, it takes about six months to really understand what is going on. The lingo, business model, methods and cultures are unlike any other channel of distribution.

But the women profiled on the following pages were literally born to be a part of direct selling. They have been in and around the channel their entire lives. Hanging out at the corporate office. Playing with distributors’ kids at incentive events. Taking the stage at mammoth conferences under the mentorship of their parents.

These women have done and seen it all—and they are now taking center stage, leading the companies their parents founded, building on the strong foundations they’ve seen firsthand.

Sunny Beutler

Sunrider / Chief Executive Officer

Words to Lead By / I wasn’t sure growing up if I was going to be involved in the business. But after completing law school, I decided that I could help more people in direct sales than in the court room.

Q / You have been in direct selling most of your life. What has that experience been like?

A / All of our family vacations were surrounded by IBOs and their families. Every summer, we would go to the office and stuff envelopes, arrange starter kits or registration bags, deliver mail and answer phones. My parents were very passionate about the business, so we were involved from a young age.

Q / What is it about direct selling that attracted your family?

A / My parents were immigrants from Taiwan and Hong Kong. They didn’t speak English when they came to the US, so they struggled culturally and in the workplace, even though they were educated. My father always wanted to start a business, and he would show people the products that he made. That’s how he got started. The barrier to entry for direct selling is so much lower and easier to start.

Q / What are the biggest lessons you learned from your parents about direct selling?

A / My parents treated Sunrider as their baby child, and they still do. They’re on the board of directors and still giving me advice and calling my attention to areas where they feel there’s a need for improvement. They have passion, and I learned that you need to really have a passion for this business.

Q / How important is it to you to maintain your family’s legacy?

A / We are continuing to solidify our foundation so that we can pass this business to our children. It is a living legacy—a generational business—and over the last few years we have pushed this concept to the field and trained them on how to keep it in their families and pass on a thriving business. I see more people bringing their next generation into the business; achieving leadership ranks; and sharing it with their next generation.

Q / How is your leadership style similar to your parents? How is it different?

A / My parents as founders were hands on with everything and driving all aspects from the ground up. Now that our company is more mature, I still have a hands-on approach, but I want to make sure that I hire great team members. One of my first goals as CEO was to build a C-Suite that would fill in my knowledge gaps and make the company better.

Amber Olson Rourke

Neora / Co-Founder & President

Words to Lead By / The legacy that I want to continue is being a change maker—helping people improve their lives, become better parents and leaders. I want to help others create generational change for their families.

Q / Do you have any special memories of visiting your parents at the office or in being involved in the business at an early age?

A / My parents always did a really good job involving me in the business. Early on in their first company, I got to be the official spokesperson for their charity. I made a speech and helped lead a fundraising effort at their national conference to help support this effort. The speech was in front of thousands and thousands of people and was my very first public speech. I didn’t know at the time that my future would be filled with many, many more speeches on stages at conferences very similar to that one!

Q / What are the biggest lessons you learned from your parents about direct selling?

A / One of the biggest lessons that I’ve learned from my parents is to always make decisions based on integrity and your core values. I have watched them walk through very hard decisions, and they’ve never wavered from their values. They always took the path that aligned with those even when it was the hardest path.

Q / Are there any particular challenges you face as a generational leader in direct selling?

A / Starting out I had really big shoes to fill. Jeff Olson, my father, is a very well-known and respected leader in direct sales. For a long time, I was worried I couldn’t live up to the reputation. But as I have grown and developed as a leader, I have created my own vision for the future of Neora. I’ve fully stepped into my own voice and feel empowered and ready to lead this next chapter.

Q / What are you most excited about for the future of direct selling and for your company?

A / I think we’ll continue to see a lot of change over the next decade in this space. I think for the companies that are set up for the future and aren’t scared to evolve there is massive opportunity unlike we’ve seen in a really long time.

Kenya Vergara Zatarain

Omnilife-SEYTÚ / Global Marketing Director (CMO) and Board Member

Words to Lead By / I have the same vision, but I try to adapt and evolve with new strategies.

Q / You have been in direct selling most of your life. What has that experience been like?

A / For me, it was the most normal thing in the world. I feel very fortunate to have experienced from a very young age what it means to really change someone’s life. Since then, I saw the world with eyes of opportunity and gratitude. We traveled around the world with all the members of OMNILIFE, so I basically grew up with them.

Q / What is it about direct selling that attracted your family? Did you always intend to stay in the business?

A / I think my parents wanted to do better and have better opportunities for their family. They also had a passion to help their families and the people around them. And most importantly, my father, above all, wanted to live better, to lead a healthy lifestyle, to be around us more, and—of course—help other people to have the same.

My parents never pressured us to go back to the company, I am a fashion designer so if you look at my career, it was not my field, but I think it was an obvious decision. While I was out of the company, I understood what OMNILIFE represented in my life.

Q / What are the most important lessons you learned from your parents about direct selling? How did their leadership style influence yours?

A / I never heard conversations about money. It was always about living better and helping people live better. I think that when you grow up with the same values at home it is impossible not to carry them in your DNA.

Q / Are there any particular challenges you face as a generational leader in direct selling?

A / The challenges are with myself. I am constantly looking for ways to be better, to challenge myself and create a better version of myself. However, I try not to compare and I’m always looking to acquire new skills to be better in my life in general.

From the March/April 2025 issue of Direct Selling News magazine.

THREE International: Proactive Wellness on the Global Stage

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Listen to this story starting at 10:13 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Founded | 2023

Headquarters | Lehi, Utah

Top Executives | Daniel Picou / CEO

Product Category | Health & Nutrition

Launching a new company that stands out from the crowd in today’s wellness world is no easy task. But for THREE International, standing out comes down to delivery—because Daniel Picou and his team believe that, when it comes to nutrition, it’s not what you eat, but what you absorb.

Three Pillars

In the spring of 2023, Daniel Picou and a group of industry veterans and established clinicians launched THREE International, building the new brand around three core pillars: platform, purpose and people.

“We call THREE’s model the ‘platform,’ because people can improve their lives through science-based products and a platform to share,” explained Daniel. “The second pillar is helping people find their purpose. And the third is making sure the decisions we make are based around people and led by people and for people. The driving force behind everything we do is building a platform that keeps us up to speed with today and ensures that we help people find their purpose while putting people first.”

Guided by Chief Scientific Officer Dr. Dan Gubler, Ph.D., THREE International debuted with a product line of advanced wellness formulations boasting 11 different delivery methods to maximize absorption of key nutrients. Focusing on what they’ve dubbed “proactive wellness,” THREE offers products that allow customers to take control of their health and wellness today and be proactive, not reactive about their longevity. Even though the company was in full startup mode, Daniel and his team refused to cut corners regarding ingredient sourcing and quality, rigorous testing and validated results.

“We didn’t want to be a ‘me-too’ company and have what everybody else has,” Daniel shared. “When we were sitting down creating our product line, we looked at what can we do and what sets us apart is the delivery. We wanted to make sure that everything we released was of the highest quality possible.”

THREE’s product line targets anti-aging from the outside and the inside.

Skincare: The Visage Collection, an innovative, three-step skincare regimen that includes Pure Cleanse, Radiant Toner and Super Serum.

Encapsulated Supplements: Revíve for renewal and recovery; Purifí for detoxification; and Imúne to enhance the body’s natural immune response.

Liquid Supplements: Collagène for skin, hair and nails; Éternel for cellular protection; and Vitalité for essential nutrients.

Shared by a global field of Brand Ambassadors, THREE products are available in 14 markets across North America and Asia.

At Work for the Field

Daniel brings years of experience in direct sales to his role as CEO at THREE International, so he’s seen it all when it comes to the unique dynamic between the corporate and field teams. He wanted this relationship to feel more like a partnership, so every member of the THREE family feels like they’re working towards a common goal.

“The thing that we always put first and foremost is that we’re here to work for our Ambassadors,” he said. “What we’ve tried to do is create a partnership where we listen to our field leadership, those that are working the hardest, have the loudest voice and have our ear. Whether it’s the corporate team working hard every day or whether it’s corporate mixed with field, we believe in massive goals, but we also believe in having fun and celebrating when we hit an achievement that we’ve all been working towards.”

Since launching in 2023, THREE has grown to serve Brand Ambassadors across the world, with a team of corporate employees working to support them. Daniel and his leaders are serving a rapidly growing global family of THREE team members and have created a cohesive culture that transcends geography.

While some companies might be unintentionally segregated by region, the THREE team believes “if you’re in THREE, you’re in THREE,” and works to bring different cultures, languages and work styles together to achieve big goals. An international company from the beginning, THREE operates in 14 markets today, but has eyes on new markets in the coming years.

“We want to expand into additional markets at the right time,” Daniel explained. “We want to make sure we’re wise with expansion because not enough growth can kill you, but too much too quickly can, too. We’re dedicated to expanding and taking our mission all over the world, but we also want to do it in a strategic way where we’re laying the right foundation in each market that we go into.”

People First

For Daniel, 2025 is all about people—getting face to face with as many people as possible, hearing and sharing more stories of improved health, personal growth and dreams achieved and celebrating together. After the remarkable growth experienced in 2023 and 2024, the THREE team is thrilled to witness the results of their dedication, investment and energy come to life.

The company’s upcoming 2025 conventions in Hong Kong and Salt Lake City will be the largest events Three has hosted to date. These events will celebrate and empower THREE’s Brand Ambassadors to better share the company’s products and opportunity—one that Daniel believes stands out as an incredible platform to launch new entrepreneurs.

“What makes us different is a group of leaders that is committed to your success and a group of leaders that work tirelessly to give you the best chance to succeed,” he shared.

Armed with vision for new markets and new products, Daniel and his team are the most excited to see what they’ve built grow and impact more people in more places around the world. As the industry evolves and businesses adapt to the changing landscape of direct selling today, Daniel sees the changes and challenges as a positive—for the industry and for THREE.

The agility that THREE’s startup season required hasn’t left the building—it’s here to stay. Just as the team worked to adapt to today’s ingredient-aware consumer and develop a platform that could stand apart in the never-slowing gig economy, Daniel is optimistic about the changes the industry is facing.

“We’re a jet ski, we can turn quickly,” he said. “We can take our existing model and add and subtract. So, I personally think the changes are a great thing. I think we’re in for some amazing things ahead.”

From the March/April 2025 issue of Direct Selling News magazine.