Direct Selling University’s (DSU) Fall 2026 event was a game-changing blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

For the first time, the World Federation of Direct Selling Associations (WFDSA) held its World Congress in Incheon, South Korea. The location of the event in Northeast Asia was a symbol, according to the WFDSA, of the industry prominence and leadership of Korea.

4Life recently underwent a Full Scope Dietary Supplement Inspection by the Food and Drug Administration (FDA) and received the best possible result of “no deficiencies or warnings.” The inspection required a four-day, intensive onsite review of the company’s 100,000 square-foot Warehousing, Manufacturing and Packaging operation.

At its 2026 General Manager Symposium, 4Life welcomed corporate leaders from 25 markets on five continents to hear from 4Life Founder David Lisonbee, President and CEO Danny Lee, Chief Sales Officer Preston Richards, Chief Scientific Officer Dr. David Vollmer, Chief Marketing Officer Brian Gill and more.

4Life, through its philanthropic arm Foundation 4Life and in partnership with nonprofit Feed the Children, hosted a Resource Rally work day to support families and children facing food insecurity. Under parking lot tents at its global headquarters in Utah, 4Life employees worked to assemble 400 kits in one afternoon.

4Life celebrated the grand opening of a new office in Villahermosa, Tabasco. 4Life General Manager Octavio Escalante led the ribbon-cutting ceremony for the office, which is part of an ongoing investment in the Latin American market and a symbol of the company’s shared commitment with local leadership to continue strengthening and supporting the 4Life community and opportunities in southeastern Mexico.

4Life, through its philanthropic arm Foundation 4Life, partnered with Children’s Wishing Well to provide a day of learning and discovery for children from low-income families. The event took place at the Science Centre Singapore and included a screening of Ocean Paradise at the digital dome theater. Attendees were also given the opportunity to explore the One Ocean […]

4Life’s PhytoFactor and 4LifeTransfer Factor were honored for Outstanding Product Innovation at the Noble Business Awards. This year, the panel of Noble judges described the two products as “the cream of the crop in the market” and stated that the products’ concepts and innovations were “everlastingly outstanding in every aspect.”

4Life embarked on its 2026 Tour Europe with an event in Barcelona, Spain. 4Life President and CEO Danny Lee and 4Life Chief Sales Officer Preston Richards, as well as Vice President of Europe Rafael Fernández kicked off the event, emphasizing the company’s commitment to science and research, and cast 4Life Founder David Lisonbee’s vision to […]

4Life published a technical white paper entitled Clinical Study on Rapid Modulating Effects of 4Life Transfer Factor Max on Immune Stem Cells. Through two phases, the study analyzed the impact of 4Life Transfer Factor Max by administering the product or a placebo, then conducting a blood draw taken three times every hour.

As regulators examine marketing practices more closely and social media reshapes how independent sellers communicate, companies across the channel are investing more deliberately in compliance leadership.

4Life Korea hosted an event to support children from St. Paul’s Youth House, a residential care organization that helps young boys lacking family care. The company’s philanthropic organization Foundation 4Life has partnered with St. Paul’s Youth House since 2011, and this event featured a day-long event with 21 children.