onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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fraudsters

Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their…

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Danny Lee

It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current…

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Ross Terry

4Life Research President and CEO Danny Lee announced that Ross Terry has been appointed the new vice president of Business Development and Training. In his new role, Terry will report to Senior Vice President of Global Operations Jeff Kalinin as he works with 4Life markets around the world. “I look forward to taking his attitude of…

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  Find the local direct selling association. “The national DSA will have detailed knowledge of how the market works and can inform companies which legal regulations apply,” says Katarina Molin, executive director at Seldia, the European Direct Selling Association. Hire native speakers. Someone who knows the language from the inside will help you avoid faux…

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4Life

In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life ResearchFounded: 1998Headquarters: Sandy, UtahTop Executive: President and CEO Danny Lee2016 Revenue: $316 MillionProducts: Cell-Based Health and Wellness. In 2017, their sales were $316 million—enough for more than 8…

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4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to…

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4Life Research, a Sandy, Utah-based immune health company, has appointed Hendrik Pelafu as the new general manager of 4Life Indonesia. In his new role, Pelafu will work closely with key leaders and distributors and oversee day-to-day operations for the market. “We are so excited to have Hendrik join the 4Life family and the Indonesia team,”…

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4Life Research, a Sandy, Utah-based immune health company, has appointed Ivan Huang as general manager of 4Life Taiwan and Daniel Taylor as senior director of the newly created business intelligence department. Huang, who has an educational background in international trade, started in network marketing as a distributor. Since 2004, he’s held a variety of corporate…

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Sandy, Utah-based 4Life Research recently named Danny Lee as the company’s new President and CEO. Steve Tew, who has served as President since 2004 and CEO since 2014, has been appointed Vice Chairman of the Board. In addition to other chief executive responsibilities, Lee will strategize new and innovative ways to promote the growth of…

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