At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

4Life manufacturing facilities have been officially NSF certified. The National Sanitation Foundation (NSF) is a product testing, inspection and third-party certification organization that audits for the highest standards of excellence and cGMP (current Good manufacturing Practices), and is relied on to facilitate public health standards that organizations, regulators, businesses and customers can rely on.

4Life employees gathered for a Foundation 4Life project at the Granite Education Foundation Warehouse in Utah to serve children in need. The Utah Granite School District is the fourth largest district in the country and almost half of all students in the district qualify for free or reduced lunch.

In direct selling, two stories meet: the corporate brand and the field leader’s personal brand. The power is in the overlap—the Brand Connection—the place where corporate credibility and a leader’s unique identity reinforce each other. That connection is a growth engine when we build it on purpose.

4Life announced the publication of a 4Life Transfer Factor Cardio study in Food Science & Nutrition, an international journal.

At its manufacturing facilities in Vineyard, Utah, 4Life welcomed more than 30 of its general managers and department leaders to its annual general manager symposium. The event was designed to allow space for leaders to strategize on behalf of the company’s global affiliates and learn from each other new ways to support those just beginning […]

4Life, through its philanthropic organization Foundation 4Life, partnered with Children’s Wishing Well in Singapore to support children from low-income families.

At the Globee Awards, 4Life was named “Most Innovative Company of the Year.” This 2025 Gold Globee award was bestowed for the company’s plant-based transfer factor protein discovery, research, patent application and publication.

4Life announced it is now officially Great Place to Work Certified. This honor is based on real-time feedback from employees about company culture and is bestowed by Great Place To Work, an organization that analyzes workplace culture, employee experience and leadership behaviors that are proven to deliver market-leading revenue, employee retention and enhanced innovation.

4Life is now a founding executive member of the United Natural Products Alliance (UNPA). This trade association includes 100 companies who are dedicated to advancing natural health products around the world and collaborates with member and partner companies to enhance industry excellence and leadership.

May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

4Life welcomed top-performing affiliates and their guests to the 4Life Philippines Leadership Summit in San Mateo, Rizal, Philippines. The annual event provided networking opportunities, training sessions and vision casting for leaders, as well as recreational opportunities and awards and recognition. Eileen Tan-Dario, 4Life Philippines General Manager, addressed the crowd with a message that emphasized dream […]