One hundred percent of 4Life’s dairy farms are now certified by Farmers Assuring Responsible Management (FARM) or Validus, programs that hold farms to the highest standards for treating animals with dignity and complying with best sanitary and safety practices.

Together with the Asociación Ecuatoriana de Venta Directa (AEVD), Ecuador’s Direct Selling Association, AEVD and UTPL will launch a Digital Transformation Program to provide direct sellers with the skills, guidelines and best entrepreneurial business building practices necessary to be successful in the online world.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

4Life Europe, which joined the UPS Carbon Neutral Program in February 2020, has made significant progress toward the company’s environmental compensation and sustainability efforts by supporting projects focused on reforestation, eliminating greenhouse gases from landfills, wastewater treatment and reducing methane emissions.

4Life’s philanthropic organization, Foundation 4Life, directed a two-day service trip to Colombia with 60 4Life employees and affiliates to rebuild a community center for the children of Cazucá in Bogotá, Colombia.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

4Life has finalized the second phase of its manufacturing strategy in Vineyard, Utah with the completion of a new manufacturing building.

Let’s be real, if your product is not on Amazon, customers think you’re weird. Amazon is not where the world is going—the world and consumers are already there.

Today, products and the customers who buy them are taking center stage. It’s a shift that has placed the spotlight on up-and-coming ingredients and taken the emphasis once reserved for recruitment and placed it squarely on customer favorites and product trends.

A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.

While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.

The journal Cosmetics announced plans to publish a clinical study of 4Life äKwä Skincare System in its special issue, Cosmetics: Novel Cosmetic Ingredients, Formulations and Devices.