4Life announced world-class athlete and Master Archer Thamsarit Isarangkun Na Ayuthaya (Jom) will now use and endorse 4Life products. Jom ranks 51st in the overall world male category, 11th among Asia males, and third in the ASEAN (Association of Southeast Asian Nations) male category. Jom’s achievements include winning a Thailand National Gold Medal, Navy Open […]
4Life announced the opening of its new distribution center, located in Louisville, Kentucky. The 38,000 square foot warehouse will serve as a major distribution point for the company and employ 20 new 4Life team members. When at full capacity, up to 60% of the company’s U.S. domestic shipments will transfer through the facility. “This latest […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
4Life announced Dr. Lawry Han, PhD, has been selected as the company’s new Senior Director of Product Development. Dr. Han is a regulatory specialist, quality engineer and scientist with more than a decade of experience in scientific research and product development. “Dr. Han brings a plethora of unique ideas and skills to the table. I’m […]
4Life has promoted Daniel Taylor to the role of Vice President of Business Intelligence and Analytics. Taylor has been with 4Life for 20 years, beginning his career in 2001 in the company’s warehouse before being promoted to Supervisor of Manufacturing in 2004, the Manager of Europe in 2007, Director in 2010 and Senior Director over […]
How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among […]
Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their […]
It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current […]
4Life Research President and CEO Danny Lee announced that Ross Terry has been appointed the new vice president of Business Development and Training. In his new role, Terry will report to Senior Vice President of Global Operations Jeff Kalinin as he works with 4Life markets around the world. “I look forward to taking his attitude of […]
Find the local direct selling association. “The national DSA will have detailed knowledge of how the market works and can inform companies which legal regulations apply,” says Katarina Molin, executive director at Seldia, the European Direct Selling Association. Hire native speakers. Someone who knows the language from the inside will help you avoid faux […]
In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316 […]
4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to […]