The Direct Selling Association (DSA), hosted a Sales and Marketing Conference #Vision2020 in Lake Tahoe, CA, Dec 11-13.  The Conference served as an educational experience for direct selling industry professionals to share new ideas, best practices and growth strategies for in 2020. Keynote speakers featured at the Conference included Lisa Gudding, Executive Vice President at Ipsos, on…

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Customer

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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DSA

DSA Brings Together Government Officials, Industry Leaders to Discuss Vital Issues for Direct Selling On October 7–8, the Direct Selling Association (DSA) hosted its annual Legal and Regulatory Seminar in Washington, D.C. The seminar brought together industry leaders to discuss legal and regulatory issues impacting the direct selling business and how companies and the Association…

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Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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Congressman Barr

U.S. Congressman Andy Barr (R-KY) recently met with employees of Direct Selling Association (DSA) member Scentsy at its warehouse facility in his hometown of Lexington, Ky. Rep. Barr toured the warehouse and observed as 200 employees picked, kitted and packed products for delivery to more than 108,000 Scentsy Consultants across the United States. “I enjoyed getting…

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FDA on CBD Products

The Direct Selling Association (DSA) has sent a memo to member companies stating that clarity is needed from the Food & Drug Administration (FDA) on the sale of cannabinoid (CBD) products. The clarification concerns the FDA’s statement after passage of the 2018 Farm Bill that while the farming of hemp is legal, the use of…

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Strouds Linens recently announced that Charles L. Orr has joined the Executive Committee in anticipation of the 2020 launch of the company’s social selling bedding brand, SOMNVIE. “I’ve had the good fortune of knowing Charlie for more than a decade as we collaborated in industry meetings,” said founder and CEO Jeff Stroud. “In looking to…

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QNET

The Beginning QNET was founded in 1998 in the aftermath of the Asian Financial Crisis, and the heels of the dotcom crash that turned many local Asian economies upside down. It was a time of turmoil in more ways than one for a group of young Asian entrepreneurs who were reeling from having just discovered…

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