The Direct Selling Association (DSA) hosted a Legal and Regulatory Seminar in Washington D.C. as an opportunity for direct sellers and industry professionals to listen to government regulators and policymakers.
We in the direct selling channel have long known that our unique ability to forge enduring relationships with people is what makes us the envy of so many. In this relationship business, we have found new ways to connect, share and learn from one another.
The Direct Selling Association (DSA) assembled 12 direct selling companies and more than 60 independent distributors and executives from 17 states to meet with nearly 50 Members of Congress.
In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.
The industry faced an inflection point regarding our two key issues: the salesforce’s independent contractor status and Federal Trade Commission channel oversight. The DSA team is working to build awareness among legislators and law enforcement officials about the benefits of self-regulation and the Direct Selling Self-Regulatory Council’s (DSSRC) success in protecting consumers.
At DSA ENGAGE, we considered the foundation of our businesses. What is our bedrock? What are our pillars? And how high in the sky might we be able to build?
Looking back at history, what would have happened if Mary Kay Ash could have worked with customers through the metaverse? Or what would have transpired if Amway’s founders had social selling platforms available to connect them with customers?
The direct selling industry experienced record high retail sales in 2021 in the United States, according to the Direct Selling Association’s (DSA) Direct Selling Growth and Outlook Survey for 2021.
And now it’s time for your road to lead back to your friends and colleagues to explore the transformation of the direct selling business model at DSA ENGAGE 2022: Conversion Immersion in Boca Raton, FL, from June 5-7, 2022.
Success is about results. And results are frequently measured by numbers. I thought it helpful to look at some of the numbers surrounding DSA’s self-regulatory program—the Direct Selling Regulatory Council (DSSRC).
Celebrating our individual company achievements contributes to a stronger direct selling channel. But as we vigorously reach out to one another to share our accomplishments, the message of our values and our commitment to forging a new, modernized direct selling far too infrequently reaches beyond our channel.
The Direct Selling Association recently held virtual events featuring almost 20 women entrepreneurs from congressional districts across the country to discuss the importance of flexibility and opportunity when it comes to work, and the value that direct selling can offer women.
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