The Direct Selling Association (DSA) held its fall board meeting as well as Day on Capitol Hill. Together, DSA Chairman and 4Life President and CEO Danny Lee, along with more than 100 direct selling executives and independent contractors, met with representatives from both the House and Senate to discuss the potential of direct selling and its impact on citizens.
“Direct Selling is the greatest industry for people to achieve the American dream,” said Representative Richard Hudson (R-North Carolina), who co-chairs the Direct Selling Caucus. “I’ve long been a proponent of this industry. I was a direct selling distributor in college. I’m proud to stand with you and I’m honored to be associated with this great enterprise.”
Lee cited the financial benefits the direct selling industry provides, including $36.7 billion in retail sales in 2023 and an estimated fiscal impact through the generation of federal, state and local tax revenue of $15.5 billion.
“These numbers represent people and families,” Lee said. “Specifically, more than six million direct sellers who support approximately 38 million Preferred Customers. We do this work to expand our positive influence on their behalf.”
The board meeting also included the announcement of Joe Mariano’s departure from his role as DSA President, where he has served for the past 14 years.
“It’s time for someone else to bring his or her gifts to this amazing role,” Mariano said. “I am so optimistic about the future of our wonderful business model and this 115-year-old association.”
