California Governor

The Direct Selling Association (DSA) is reinforcing its commitment to consumers with heightened measures to ensure accurate and transparent product information from its member companies and their independent sellers. According to the DSA 2019 Growth and Outlook Survey, there are millions of direct sellers who market their products through personal explanation and demonstration across the country selling…

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A new Ipsos study conducted on behalf of the U.S. Direct Selling Association shows that a significant number of Americans are interested in pursuing entrepreneurial opportunities. The comprehensive study showed the highest interest coming from young people, and also confirmed the positive perceptions of direct selling as both an attractive entrepreneurial opportunity, as well as an ideally…

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The U.S. labor market is rapidly evolving. Despite 50-year lows in unemployment, wages have remained stagnant when adjusted for inflation over the past 50 years, and household debt (including student loan, medical, and credit card debt) has reached record levels ($13.5 trillion). Within this context, DSA commissioned a study by Ipsos, a global leader in…

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The Crummer Graduate School of Business at Rollins College launched the first executive education course focused on direct selling this week in Winter Park, Fla. This inaugural program, in collaboration with the Direct Selling Association (DSA), facilitates the successful integration of new and existing business executives within direct selling companies and delivers a thorough onboarding…

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Salesforce members from dōTERRA, Isagenix International, Thirty-One Gifts and Trades of Hope participated in a Women’s Entrepreneurship Roundtable with United States Congresswoman, Cathy McMorris Rodgers (R-WA) and the Direct Selling Association (DSA) on Friday, December 13, in Spokane, WA, at Greater Spokane, Inc. The roundtable discussion focused on getting women involved in entrepreneurship, and the importance of family, freedom and flexibility to operate independent businesses.   DSA President Joseph N.…

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Customer

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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DSA

Today we find ourselves facing an inflection point—one driven by online retailers and a new set of opportunities for the American workforce. We know we need to pivot, but moving away from that which is familiar does not mean that we do so alone. The DSA’s power of Association ensures us all that, as we…

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DSA

The Direct Selling Association’s (DSA) Legal & Government Relations Team yesterday issued a memorandum related to last Friday’s Federal Trade Commission (FTC) action against member company Neora. The memorandum, sent to the DSA Board and executive committees, notes three areas in which FTC criteria or guidance used in the complaint have not been used in previous cases.…

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DSA

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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Brian Bennett

Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to…

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