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Posts Tagged ‘DSA’

Simplifying The Online Customer Experience

Customer

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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The Power to Surpass Today’s Inflection Point

DSA

Today we find ourselves facing an inflection point—one driven by online retailers and a new set of opportunities for the American workforce. We know we need to pivot, but moving away from that which is familiar does not mean that we do so alone. The DSA’s power of Association ensures us all that, as we…

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DSA Issues Memo on FTC vs. Neora

DSA

The Direct Selling Association’s (DSA) Legal & Government Relations Team yesterday issued a memorandum related to last Friday’s Federal Trade Commission (FTC) action against member company Neora. The memorandum, sent to the DSA Board and executive committees, notes three areas in which FTC criteria or guidance used in the complaint have not been used in previous cases.…

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A Discussion of the FTC Announcement

DSA

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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Q&A with DSA’s Brian Bennett

Brian Bennett

Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to…

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DSA Brings Together Government Officials, Industry Leaders to Discuss Vital Issues for Direct Selling

DSA

DSA Brings Together Government Officials, Industry Leaders to Discuss Vital Issues for Direct Selling On October 7–8, the Direct Selling Association (DSA) hosted its annual Legal and Regulatory Seminar in Washington, D.C. The seminar brought together industry leaders to discuss legal and regulatory issues impacting the direct selling business and how companies and the Association…

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AdvoCare to Pay $150 Million to Settle FTC Charges

AdvoCare to Pay $150 Million

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also…

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Direct Selling’s Pop-Culture Prominence: It’s All Good

Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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Finders, Keepers

onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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DSA Applauds California Governor Newsom for Signing AB 5

California Governor

The Direct Selling Association (DSA) applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to thank Assemblywoman Gonzalez and interested stakeholders for working with DSA and…

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