In honor of the 250th anniversary of the United States, the Direct Selling Association (DSA) released a video entitled “America at 250: Direct Selling, An All-American Story.”

The Direct Selling Association (DSA) praised an Executive Order expanding access to retirement savings for independent workers. This new Order instructs the US Department of the Treasury to establish a federal platform that would connect workers without employer-sponsored retirement plans to high-quality, low-cost Individual Retirement Accounts (IRAs).

In response to the Federal Trade Commission’s recent enforcement action involving individual participants in a direct selling company, Direct Selling Association (DSA) CEO Dave Grimaldi issued the following statement:

The Direct Selling Association (DSA) released a statement commending the House Committee on Appropriations and the House Appropriations Financial Services and General Government Subcommittee and Chairman Dave Joyce for addressing the FTC’s authority for rulemaking. In its appropriations markup for the full year 2026, Chairman Joyce addressed the FTC’s rulemaking on earnings claims and the […]

The US direct selling industry is a $40‑billion economic engine, empowering over 13 million Americans—75 percent of whom are women—to earn supplemental and full-time income that helps pay for groceries, utilities, childcare and other everyday essentials. Yet despite this industry’s scale, transparency and decades‑long commitment to consumer protection, the Federal Trade Commission continues to treat direct selling as an adversary rather than a partner.

The Direct Selling Association (DSA) said it “welcomes” the recent announcement from the US Department of Labor proposing a rule that would clarify the distinction between employees and independent contractors. A 2024 rule previously made it harder for companies to classify workers as contractors, requiring them to offer benefits like insurance, minimum wage, overtime and other costly benefits.

At the 2025 DSA Awards, the US Direct Selling Association (DSA) recognized companies that are “embodying the best practices that safeguard consumer trust, ensure compliance and drive sustainable growth” and “exemplify ethical entrepreneurship, industry leadership and a commitment to building trust through rigorous standards and education.”

The Direct Selling Association (DSA) will host its annual Legal + Regulatory Conference beginning December 9th through the 11th. The DSA’s lobbying for H.R. 3495, a direct selling-specific bill called the Direct Seller and Real Estate Agent Harmonization Act, successfully advanced out of committee earlier this year, a significant legislative victory for the channel.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

At its annual Direct Selling Day on Capitol Hill, the Direct Selling Association urged Members of Congress and Trump Administration officials to advance HR 3495, a bipartisan legislation that would explicitly define direct sellers and real estate agents as independent contractors under the Fair Labor Standards Act.

A recent consumer attitudes study conducted by Ipsos for the Direct Selling Education Foundation (DSEF) shows a “sharp rise in consumer trust and interest in direct selling.” According to the study’s results, positive consumer perceptions of the direct selling channel have improved 21% since 2019, with four out of five US consumers reporting a neutral to favorable opinion of purchasing from a direct seller.

The Direct Selling Association (DSA) announced the results of the 2025 Direct Selling Education Foundation (DSEF) Direct Selling Growth & Outlook Survey. According to the data, US retail sales in the channel reached $34.7 billion in 2024, with 34.3 million preferred customers and discount buyers.