While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.

The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

4Life announced the opening of its new distribution center, located in Louisville, Kentucky. The 38,000 square foot warehouse will serve as a major distribution point for the company and employ 20 new 4Life team members. When at full capacity, up to 60% of the company’s U.S. domestic shipments will transfer through the facility. “This latest […]

4Life announced Dr. Lawry Han, PhD, has been selected as the company’s new Senior Director of Product Development. Dr. Han is a regulatory specialist, quality engineer and scientist with more than a decade of experience in scientific research and product development. “Dr. Han brings a plethora of unique ideas and skills to the table. I’m […]

4Life has promoted Daniel Taylor to the role of Vice President of Business Intelligence and Analytics. Taylor has been with 4Life for 20 years, beginning his career in 2001 in the company’s warehouse before being promoted to Supervisor of Manufacturing in 2004, the Manager of Europe in 2007, Director in 2010 and Senior Director over […]

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]

Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their […]

It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current […]

4Life Research announced that Deborah Dixon has been named vice president of Marketing Communications and Erik Patterson vice president of North America. Dixon’s background includes field training, business builder relationships, translation and interpretation, marketing, and cultural diversity and awareness. She began at 4Life as project manager in 2002 and has held positions as vice president of […]

4Life Research President and CEO Danny Lee announced that Ross Terry has been appointed the new vice president of Business Development and Training. In his new role, Terry will report to Senior Vice President of Global Operations Jeff Kalinin as he works with 4Life markets around the world. “I look forward to taking his attitude of […]

Sandy, Utah-based 4Life Research recently appointed Nate Buhler to serve as senior vice president of Operations and Trevor Luke as the new senior director of Southeast Asia. Buhler will oversee 4Life manufacturing, quality and compliance, planning and procurement. and distribution and fulfillment. He joined 4Life in January 2011 as director of Manufacturing and was later […]