4Life embarked on its 2026 Tour Europe with an event in Barcelona, Spain. 4Life President and CEO Danny Lee and 4Life Chief Sales Officer Preston Richards, as well as Vice President of Europe Rafael Fernández kicked off the event, emphasizing the company’s commitment to science and research, and cast 4Life Founder David Lisonbee’s vision to […]
Widely recognized as The Immune System Company, its roots in science-based wellness products and a strong commitment to community empowerment, 4Life’s story is one of innovation, resilience and global impact.
The Direct Selling Association (DSA) held its fall board meeting as well as Day on Capitol Hill. Together, DSA Chairman and 4Life President and CEO Danny Lee, along with more than 100 direct selling executives and independent contractors, met with representatives from both the House and Senate to discuss the potential of direct selling and […]
4Life’s 2024 symposium welcomed General Managers from around the world. Together, these leaders represent more than 750 years of combined experience in direct selling. The event brought 4Life executives, international vice presidents and department heads together with the General Managers in collaboration as they developed new strategies for enhancing brand equity. Key topics of discussion […]
4Life was honored by Corporate America Today as the “Best Longevity & Immune System Company” of the year. This award shines a spotlight on innovative leaders and brands who are shaping the future.
At its 4Life Convention 2024: Vision, 4Life memorialized its founder Bianca Lisonbee’s life of service through a charity event and philanthropic initiative.
Danny Lee, 4Life President and CEO and Chairman of the Direct Selling Association (DSA), joined a coalition of direct selling executives for a CEO Congressional briefing at the US Senate Office Building.
4Life has finalized the second phase of its manufacturing strategy in Vineyard, Utah with the completion of a new manufacturing building.
Let’s be real, if your product is not on Amazon, customers think you’re weird. Amazon is not where the world is going—the world and consumers are already there.
While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.
The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.