4Life embarked on its 2026 Tour Europe with an event in Barcelona, Spain. 4Life President and CEO Danny Lee and 4Life Chief Sales Officer Preston Richards, as well as Vice President of Europe Rafael Fernández kicked off the event, emphasizing the company’s commitment to science and research, and cast 4Life Founder David Lisonbee’s vision to share the 4Life Transfer Factor with 3 million new homes by 2030.
Lee also engaged in conversation with those in attendance, sharing insight about the future of the company in the European market and the leadership’s long-term goals.
“We’ve been planning this tour for months,” Richards said. “I am excited and enthusiastic. Our European corporate team and entrepreneurs in the field rank among the best anywhere. It’s an honor to serve them, and to represent 4Life while doing so.”
