Founded | 1998
Headquarters | Sandy, UT
David Lisonbee | Founder and Chairman of the Board
Bianca Lisonbee | Founder
Danny Lee | President and CEO
Products | Immune System Nutraceuticals
For David and Bianca Lisonbee, in-house is everything. For over two decades, they’ve led the in-house teams at 4Life who handle everything from research and development, manufacturing, distribution and more. As they celebrate 4Life’s 25th year alongside President and CEO, Danny Lee, the Lisonbees couldn’t be more excited about the company’s evolution, legacy and future.
While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.
“Our inspiration for 4Life came from a desire to share one of the most remarkable discoveries we had ever come across—Transfer Factors,” David Lisonbee explained. “Transfer Factors were first discovered in 1949 by Dr. H. Sherwood Lawrence. They are small molecular messaging molecules that are found in the first milk of mammals.”
Transfer Factors educate the immune system, helping it “recognize, respond to and remember health threats.” 4Life uses the phrase “immune IQ,” providing Transfer Factor products designed to support the immune system by deploying these messenger molecules to transfer immune system memory. Over the past 25 years, 4Life’s catalog expanded beyond the Transfer Factor line to include other nutraceuticals as well as skincare and weight loss products.
“We began with a passion for immune system sciences,” David added. “A quarter century forward, our enthusiasm is greater than ever. Since launching 4Life with a single patent and single flagship product, we’ve been blessed to take Transfer Factor to the world through affiliate partnerships and customer satisfaction in dozens of countries.”
Keeping It in The Family
Today, 4Life’s 1,000 worldwide corporate team members and Affiliates around the world carry the legacy of family that the Lisonbees instilled in the company’s culture from the very beginning.
“I came on when they were celebrating their tenth year,” CEO and President Danny Lee shared. “One thing I can say with certainty is that the culture has remained the same. A culture of family, a culture of loyalty, a culture of longevity. The people that you walk around the offices and talk to at 4Life, they’ve been here for ten, 20, 25 years. It’s a culture of inclusion, and it still feels like a small company—just how it began back in 1998.”
We began with a passion for immune system sciences. A quarter century forward, our enthusiasm is greater than ever.— David Lisonbee | Founder & Chariman of the Board
In an era where many companies seek out-of-house solutions to everything from IT services to social media management, 4Life has looked to its own people for the tools and support needed to thrive in a global marketplace. In its recently expanded manufacturing facility just south of its Sandy, Utah headquarters, 4Life manufactures nearly 80 percent of its products—all developed through its own research and development team. The products are then distributed globally, sold by Affiliates in 24 countries with 4Life offices via an eCommerce platform developed in-house that connects users from all over the world, fulfilling the Lisonbees’ global vision.
“In terms of completing the mission and the vision to take Transfer Factor to the world, that’s happening now,” Danny shared. “In fact, the digital transformation has happened, to where, if I live in Brazil and I’m a 4Life Affiliate, I can send a link to somebody in Germany or in the U.S. or Canada or Japan. They can then purchase product by clicking on my link, and they can capture my discount that I’m sharing with them as an Affiliate. It’s a seamless global compensation plan that incorporates the best of what’s happening in the world today in terms of eCommerce, social selling and traditional network marketing.”
This global potential coupled with 4Life’s commitment to individual growth and support consistently attract new Affiliates, including an increasing number of young Gen Z enthusiasts.
“4Life offers people a corporate culture that empowers individuals to participate in corporate and personal growth,” Bianca said. “Whether that be through technology or in person, the need for human connection is vital. Our motto is Together, Building People—and we build people one person at a time.”
With a global vision fulfilled, 4Life has its sights set on new dreams and new ways of sharing its products and opportunity with the world, some of which will be revealed at the company’s Global Connexion conference this October. One focus will be a new perspective on social selling that will function in tandem to 4Life’s successful Affiliate network.
Customers can already access 4Life products in multiple ways—at retail prices via the 4Life website and an Amazon storefront; at wholesale prices through the company’s preferred customer program; and through Affiliate sales. Soon, for those looking to share 4Life products without building a business like a traditional Affiliate, 4Life will offer a social selling option in which sellers earn commission through social media-generated sales. And of course, the technology and media needed for this new way of selling will be powered by 4Life’s in-house IT and social media teams.
“4Life has evolved in so many ways,” Bianca shared. “Take business building tools for example. In 1998, there was no wi-fi, no apps, no social media! Today, our business is dependent upon technologies that simply didn’t exist 25 years ago. For this reason, we provide our Affiliates with an in-house IT team and social media experts to keep us on the cutting edge in terms of digital tools, applications and a variety of digital media platforms.”
The team anticipates that adding this channel to the company’s already diverse omnichannel approach will enhance what they see as 4Life’s “five-star opportunity.”
“Where else have you heard of Transfer Factor?” Danny asked. “It’s exciting to people. Most people are hearing about it for the first time when they hear it from a 4Life Affiliate. So, we have the unicorn product, and we have the compensation plan. We have the history; we have the financial stability. You can take this opportunity and go virtually anywhere in the world with it. Our compensation plan is second to none. We have founders who are still engaged and who own this business privately—and they have no interest in selling. So, there’s a certain trust level that 4Life can offer you that many other companies who might be bigger than 4Life, simply cannot offer you.”
With a new vision that includes sharing 4Life in more markets around the world and with the hope to see one million families incorporating 4Life Transfer Factor into their lives daily, the company has as much to look forward to as it does to look back on with pride and celebrate.
“Looking back on the last quarter century, we are so grateful for those who have joined us in this great endeavor,” David shared. “Our affiliates, colleagues, and employees are such an inspiration to us. We love to celebrate them and look forward to doing so at our upcoming international convention!”
From the September 2022 issue of Direct Selling News magazine.