As regulators examine marketing practices more closely and social media reshapes how independent sellers communicate, companies across the channel are investing more deliberately in compliance leadership.

The Direct Selling Association (DSA) brought a delegation of chief executives and senior leaders from member companies to Washington, DC to meet with federal policymakers about the state of independent work, entrepreneurship and the direct selling industry. The meetings follow the US Department of Labor’s announcement of a proposed rule to clarify the classification of independent contractors.

The Direct Selling Association (DSA) said it “welcomes” the recent announcement from the US Department of Labor proposing a rule that would clarify the distinction between employees and independent contractors. A 2024 rule previously made it harder for companies to classify workers as contractors, requiring them to offer benefits like insurance, minimum wage, overtime and other costly benefits.

At the 2025 DSA Awards, the US Direct Selling Association (DSA) recognized companies that are “embodying the best practices that safeguard consumer trust, ensure compliance and drive sustainable growth” and “exemplify ethical entrepreneurship, industry leadership and a commitment to building trust through rigorous standards and education.”

At its annual Legal + Regulatory Conference, the Direct Selling Association (DSA) gathered bipartisan lawmakers, senior White House staff and legal experts. Conversations among these groups addressed the growing federal and state pressures that are intensifying surrounding independent work and the people who make their living as direct sellers.

The Direct Selling Association (DSA) will host its annual Legal + Regulatory Conference beginning December 9th through the 11th. The DSA’s lobbying for H.R. 3495, a direct selling-specific bill called the Direct Seller and Real Estate Agent Harmonization Act, successfully advanced out of committee earlier this year, a significant legislative victory for the channel.

Herbalife Ltd. was recognized with the Direct Selling Association’s (DSA) 2025 Vision for Tomorrow Award, an honor that recognizes programs that create meaningful, long-term community and industry impact and businesses that demonstrate leadership in ethics, consumer protection, best practices and social responsibility.

At its annual Direct Selling Day on Capitol Hill, the Direct Selling Association urged Members of Congress and Trump Administration officials to advance HR 3495, a bipartisan legislation that would explicitly define direct sellers and real estate agents as independent contractors under the Fair Labor Standards Act.

The Direct Selling Association (DSA) announced the results of the 2025 Direct Selling Education Foundation (DSEF) Direct Selling Growth & Outlook Survey. According to the data, US retail sales in the channel reached $34.7 billion in 2024, with 34.3 million preferred customers and discount buyers.

The Direct Selling Association strongly supports H.R. 3495, the Direct Seller and Real Estate Agent Harmonization Act.

Direct Selling Association CEO Dave Grimaldi urged Federal Trade Commission leadership members to make rules based on data, not assumptions. Grimaldi was participating in a panel discussion hosted by the American Enterprise Institute entitled The FTC at the Crossroads: The Path Forward for Competition and Consumer Protection where senior FTC leadership was in attendance.

The Direct Selling Association (DSA), along with the Utah Direct Selling Coalition, testified before the Delaware Senate Banking, Business, Insurance and Technology Committee, voicing strong opposition to House Bill 162. The Delaware Bill, which the DSA described as “an unprecedented threat to the direct selling business model,” has led to intense pushback from the direct […]