The annual Direct Selling Growth and Outlook Survey is our industry’s most important study, conducted by the Direct Selling Education Foundation (DSEF). Each year direct selling companies provide their confidential sales data for expert analysis of the size and scope of direct selling in the U.S. This report is audited by Nathan Associates, a Cadmus […]
The U.S. Direct Selling Association, during its annual DSA Engage meeting, recognized David Holl, Mary Kay Chairman, by inducting him into the DSA Hall of Fame.
The U.S. Direct Selling Association released its Direct Selling Growth and Outlook Survey, revealing 2022 retail sales of $40.5 billion, a slight decline from 2021, and 41 million customers.
The Direct Selling Association led its Women’s Entrepreneurship Roundtable Series for the fifth year, hosted by SeneGence Founder Joni Rogers-Kante and featuring an in-person meeting with Representative Kevin Hern (R-OK).
2020 and 2021 saw phenomenal growth in our industry. The somber reality of 2022 set in as direct selling will likely see a year-over-year decrease in sales. Many companies are asking how do we retake the market share gained over that 18–24-month period?
Direct selling companies are preparing strategies that promise growth and innovation. DSA members are at the forefront of creating transformational eCommerce experiences while maintaining the core values of relationship-based businesses. Many of the most innovative programs were highlighted during the Digital Awards ceremony.
The Direct Selling Association submitted comments to the Federal Trade Commission, stating the FTC should solidify its rulemaking as pertaining to earnings claims before it moves forward with any updates to the Business Opportunity Rule.
The Direct Selling Association, in conjunction with Multibrain, is holding a workshop today to discuss the state of social media and its use in the direct selling industry in 2023.
On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.
On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.
The Direct Selling Association (DSA) held DSA Vision 2023: Sales and Marketing Conference earlier this month. Included in the conference was the DSA Digital Marketing Awards, which recognized outstanding programs implemented by DSA member companies in the last year.
In late spring 2022, DSA released its Strategic Plan 2022. The plan is a direct result of months-long collaboration by members of the Strategic Planning Committee with DSA senior staff.
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