One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…

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4Life

In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life ResearchFounded: 1998Headquarters: Sandy, UtahTop Executive: President and CEO Danny Lee2016 Revenue: $316 MillionProducts: Cell-Based Health and Wellness. In 2017, their sales were $316 million—enough for more than 8…

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