Nature’s Sunshine launched a new integrated brand platform, “Be More Earth,” created in partnership with Crispin, a media and creative agency. The new visual design was inspired by the natural beauty and restorative power of the Earth and highlights the company’s long history of leveraging nature’s healing powers to improve the lives of its customers.
The tone of this new branding was designed to represent honesty, humility and awe for Earth, and spotlights the purity of Nature’s Sunshine’s ingredients through visual language.
“We believe that the Earth has the healing power that all customers deserve,” said Stephanie O’Farrell, Nature’s Sunshine Vice President of Marketing. “Our new platform, ‘Be More Earth,’ showcases Earth’s magic and differentiates us from the synthetic, imposter ingredients and processes so prevalent within our category. We scour the globe for the best natural ingredients and produce our supplements in our own solar-powered facility—so everyone can experience Earth’s power.”
