Each year Stuart Johnson reviews the performance of the publicly traded product-centric direct selling companies. Because these companies report publicly, their results offer one of the clearest windows into the health of the channel.

Nature’s Sunshine announced its financial results for the fourth quarter and full-year 2025. Fourth quarter net sales were up 4.7% year-over-year to $123.8 million with an adjusted EBITDA of $11.9 million, a 16% increase from the same quarter of 2024.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Nature’s Sunshine was recognized by Euromonitor International, a global data analytics and market research organization, for its Pro-Argi-9+ product, naming it the Worlds #1 L-Arginine Supplement. This recognition is based on retail sales.

Nature’s Sunshine announced its financial results for the third quarter of 2025. Net sales improved by 12% year-over-year, reaching $128.3 million. Gross profit margin improved slightly from 71.3% in the third quarter of 2024 to 73.3%.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Nature’s Sunshine Products, Inc. reported its financial results for the second quarter of 2025. Net sales were up 4% year-over-year to $114.8 million from $110.6 million in the same quarter last year.

Nature’s Sunshine Products, Inc. announced it has elected to renew its scholarship in partnership with the David Eccles School of Business at the University of Utah.

Nature’s Sunshine Products, Inc. CEO Terrence Moorehead announced he will step down as CEO and President. In response, the company has begun a comprehensive search for the company’s next President and CEO and Moorehead will remain in his role until a successor has been appointed.

Nature’s Sunshine announced its financial results for the first quarter of 2025. Net sales during the quarter grew by 2% to $113.2 million with an adjusted EBITDA of $11 million, a 20% increase.

Nature’s Sunshine was honored at the 23rd Annual American Business Awards for its achievements and progress in responsible business practices and sustainability, as well as product innovation.

Nature’s Sunshine Products, Inc. published its 2024 Impact Report, sharing the company’s efforts toward social responsibility and sustainability through its environmental, social and governance goals.