
CEO Today selected this year’s c-suite award winners based on a metric that considered who “exceptionally navigated” the incredible challenges experienced in recent years by implementing innovation, strategy and creative business approaches.

A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.

Nature’s Sunshine was honored at the 20th Annual American Business Awards with three Stevie Awards, recognizing the company’s rebranding efforts and its enhanced focus on building customer relationships.

In 1972, Gene and Kristine Hughes launched the idea for Nature’s Sunshine with a simple idea of putting the healing power of herbs into capsule form. Today, that home-spun family business has become a multimillion-dollar global enterprise with a presence in more than 40 countries worldwide. Maintaining its mantra of “created from nature and rooted […]

Nature’s Sunshine reported its fourth quarter and full year financial results for 2021. The company’s net sales in the fourth quarter rose 15.9% over the previous year’s quarter to $117.9 million, the sixth consecutive quarter of record net sales for the company. These record quarters culminated in a company record for annual net sales of […]

Nature’s Sunshine unveiled AIVIA, its newest collection of nutrition products formulated with clean, natural ingredients. AIVIA includes five new products to support customers’ fitness and weight management goals, including Plant and Whey Protein Powders, Clean Energy Dietary Supplement, Hydrate Dietary Supplement, Carb Blocker and MCT Powder.

Kelly Rich, Nature’s Sunshine Vice President of U.S. Sales, was recognized with a Gold Stevie Award for Female Executive of the Year. “Kelly’s leadership and steady guidance were instrumental in realizing the most significant and ambitious transformation in Nature’s Sunshine’s nearly 50-year history,” said Eddie Silcock, EVP and President of Nature’s Sunshine North America. “Her […]

The l’amara line was first introduced in Asia in 2020 and was so successful that the company is now launching it in the U.S.

Nature’s Sunshine was recognized with a Silver Stevie Award in the Health Products & Services category and a Bronze Stevie Award in the Manufacturing category at the Stevie Awards for Great Employers event.

“For the fourth consecutive quarter, we achieved the largest sales in the company’s history,” said Terrence Moorehead, CEO of Nature’s Sunshine.

Back in 1972, the “wellness industry” wasn’t an industry at all. It was a handful of passionate, health-conscious entrepreneurs like Gene and Kristine Hughes, founders of Nature’s Sunshine, who were driven to share how nutritional products could change lives. Today, Nature’s Sunshine is poised to reclaim its place as the leader of the industry it helped create.