Seldia, the European direct selling association, will host its Seldia European Direct Selling Conference 2025 later this month to provide educational sessions, workshops and networking opportunities. Breakout sessions will focus on regulatory updates, trends within the business model, digital transformations and consumer protection. The event will open with an invitation-only CEO session to discuss growth […]
Resilience was the overarching theme of direct selling around the world in 2023. Following jarring supply chain disruptions in 2020, 2021 and 2022 that sent companies scrambling to keep inventory stable and source raw ingredients and packaging components, 2023 delivered elevated global inflation of 7 percent and ongoing conflicts that impacted a number of markets. In spite of this, […]
Seldia, the European Direct Selling Association, launched its 2024-2029 manifesto, publishing its recommendations for EU direct selling institutions.
Curiously, many companies operate as though the differences between launching into European markets ends with language, when, in fact, each market within the EU should be treated as its own unique entity. Europe is not one monolithic market. US-based companies who view the EU as a homogeneous region tend to follow a similar, ineffective pattern that includes expanding all over Europe rather than focusing on major markets.
Seldia in a partnership with Ipsos and Direct Selling Europe, conducted an online survey of almost 26,000 European direct sellers across 12 EU countries, including Czech Republic, Estonia, France, Germany, Italy, Netherlands, Latvia, Lithuania, Poland, Slovakia, Spain and Sweden.
The Seldia Astra Awards 2023 ceremony held in Brussels recognized the achievements of Seldia members who have led positive change for the industry, made a positive impact on the society and environment, and empowered direct sellers to be successful.
Seldia, the European Direct Selling Association, hosted 155 delegates over two days in Brussels and online in a hybrid event. The gathering follows a two-year hiatus due to the pandemic.
The European Direct Selling Association, Seldia, announced Beatrice Nelson Beer has been elected President. Beer is the Chief Legal Officer for PM-International as well as global head of legal, regulatory affairs, compliance and human resources, and will now serve as chair of the Seldia Board of Directors for the next three years, succeeding Philippe Jacquelinet, […]
Seldia, the European Direct Selling Association, has made updates to its European Codes of Conduct for Direct Selling. The Seldia General Assembly adopted a revised version of this code, as well as a guide to help members as they seek to implement the 2021 codes.
The Board of Directors of Seldia, the European Direct Selling Association, today announced that Laure Alexandre has been appointed executive director. Alexandre is an experienced EU public affairs specialist. She has 14 years of expertise in health and consumer policies, as well as in advertising principles, accumulated from previous positions at the European Advertising Standard […]
It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]
Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint. […]