Seldia in a partnership with Ipsos and Direct Selling Europe, conducted an online survey of almost 26,000 European direct sellers across 12 EU countries, including Czech Republic, Estonia, France, Germany, Italy, Netherlands, Latvia, Lithuania, Poland, Slovakia, Spain and Sweden.
The Seldia Astra Awards 2023 ceremony held in Brussels recognized the achievements of Seldia members who have led positive change for the industry, made a positive impact on the society and environment, and empowered direct sellers to be successful.
Seldia, the European Direct Selling Association, hosted 155 delegates over two days in Brussels and online in a hybrid event. The gathering follows a two-year hiatus due to the pandemic.
The European Direct Selling Association, Seldia, announced Beatrice Nelson Beer has been elected President. Beer is the Chief Legal Officer for PM-International as well as global head of legal, regulatory affairs, compliance and human resources, and will now serve as chair of the Seldia Board of Directors for the next three years, succeeding Philippe Jacquelinet, […]
Seldia, the European Direct Selling Association, has made updates to its European Codes of Conduct for Direct Selling. The Seldia General Assembly adopted a revised version of this code, as well as a guide to help members as they seek to implement the 2021 codes.
The Board of Directors of Seldia, the European Direct Selling Association, today announced that Laure Alexandre has been appointed executive director. Alexandre is an experienced EU public affairs specialist. She has 14 years of expertise in health and consumer policies, as well as in advertising principles, accumulated from previous positions at the European Advertising Standard […]
It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]
Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint. […]
Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of […]
Seldia, the European direct selling association, recently announced that industry veteran Paul Jarvis has been elected chairman. Originally a banker, Jarvis became involved in direct sales in 1995 when he supported the launch of a direct sales company in Russia. In 2012, he participated in the launch of Organo Gold, and since 2016 has served […]
A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s […]
Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, […]