Posts Tagged ‘SELDIA’
Billion Dollar Markets
It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the…
Read MoreSeldia Recognizes Mary Kay Europe as “Best Company of the Year”
Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint.…
Read MoreSeldia Releases New Survey on European Direct Sellers
Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of…
Read MorePaul Jarvis Named New Seldia Chairman
Seldia, the European direct selling association, recently announced that industry veteran Paul Jarvis has been elected chairman. Originally a banker, Jarvis became involved in direct sales in 1995 when he supported the launch of a direct sales company in Russia. In 2012, he participated in the launch of Organo Gold, and since 2016 has served…
Read MoreSeldia Survey Shows Positive Impact of Direct Selling in Europe
A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s…
Read MoreSeldia to Celebrate 50th Anniversary
Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages,…
Read MoreBillion Dollar Markets
Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…
Read MoreSeeking Regulatory Clarity
This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…
Read More5 Best Practices for Making It Work in the Global Market
Find the local direct selling association. “The national DSA will have detailed knowledge of how the market works and can inform companies which legal regulations apply,” says Katarina Molin, executive director at Seldia, the European Direct Selling Association. Hire native speakers. Someone who knows the language from the inside will help you avoid faux…
Read MoreOriflame CEO and President Magnus Brännström Named Chairman of WFDSA
The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, recently announced that Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway. “I am very honored and…
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