Medifast, the parent company for direct selling organization OPTAVIA, released the findings for their survey that explored the dieting patterns and health perspectives of more than 2,000 U.S. adults.
Kannaway, the direct selling subsidiary of Medical Marijuana, Inc., recently participated in an industry-led cannabidiol (CBD) Safety Study, for which Validcare acted as CRO.
Whereas Baby Boomers who need to troubleshoot a problem with a new product might instinctively reach for the phone to call a customer service representative, younger consumers instinctively reach for what they know and trust—which is authentic, brief videos from an online representative they see as knowledgeable.
As the industry turned to virtual events in place of their traditional in-person conventions during the height of the pandemic, many companies reported increased engagement and higher viral share among attendees. Sales often increased as well, as participants were free to shop instead of travel or commute during the event’s final sessions. But a new […]
A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.
The youngest generation of workers have experienced a work-life balance transformation in the years since the pandemic entered the scene. In Microsoft’s 2022 Work Trend Index, a study that analyzed trillions of productivity signals in Microsoft 365, labor trends on LinkedIn and a survey of 31,000 people in 31 countries, employees shared how the role […]
The Shaklee U.S. Health and Wellness Study recently revealed that the millennial generation, the largest adult population in the U.S., are “more stressed out than ever before” (60%) and concerned that they may now have “permanently low energy levels” (58%).
Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of […]
A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s […]
Los Angeles-based Herbalife Nutrition, in conjunction with National Breakfast Month, announced the results of its Healthy Breakfast Survey of more than 8,000 global consumers. The survey about breakfast attitudes and consumption habits, which can have serious health implications for consumers, revealed that while 95 percent of respondents acknowledge the importance of eating breakfast, nearly 50 percent don’t […]
Last month, in its annual “Growth and Outlook Report,” the U.S. Direct Selling Association reported that retail sales of $34.9 billion for 2017 were down 1.8 percent from 2016. The wellness product category, which has been the channel’s strongest category for several years—and which accounted for 33.8 percent of all sales last year—also saw a slight decline. This marks […]
Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion […]