Seldia, the European Direct Selling Association, launched its 2024-2029 manifesto, publishing its recommendations for EU direct selling institutions.

The European Direct Selling Association, Seldia, announced Beatrice Nelson Beer has been elected President. Beer is the Chief Legal Officer for PM-International as well as global head of legal, regulatory affairs, compliance and human resources, and will now serve as chair of the Seldia Board of Directors for the next three years, succeeding Philippe Jacquelinet, […]

Seldia, the European Direct Selling Association, has made updates to its European Codes of Conduct for Direct Selling. The Seldia General Assembly adopted a revised version of this code, as well as a guide to help members as they seek to implement the 2021 codes.

Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint. […]

Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of […]

Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, […]

  Find the local direct selling association. “The national DSA will have detailed knowledge of how the market works and can inform companies which legal regulations apply,” says Katarina Molin, executive director at Seldia, the European Direct Selling Association. Hire native speakers. Someone who knows the language from the inside will help you avoid faux […]

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, recently announced that Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway. “I am very honored and […]