Rodan + Fields announced a retail partnership with Ulta Beauty. This move is part of the company’s retail expansion, which includes plans for what it called “unprecedented levels of investment” to raise brand awareness through influencer and media marketing. After its move to the affiliate model last year, the company has leaned into brand storytelling in the hopes of keeping its community growing.
“Rodan + Fields Beauty has always been about delivering confidence through real skin care results, empowering women with science-backed solutions tailored to their unique skin care needs at every stage of life,” said Anncy Rowe, Rodan + Fields Beauty Chief Commercial Officer. “This expansion into retail is an exciting moment for us because we know that more women will be able to discover our cutting-edge formulas.”
Rodan + Fields products, including its Lash Boost Eyelash Enhancing + Conditioning Serum; Redefine Intensive Renewing Serum With Retinol; Total RF Serum Anti-Wrinkle Face Serum; and Hydra Mask Gel Cream with Peptides for Overnight Barrier Repair, will be available in both stores and online.
