When we looked at what story we wanted to tell this year in honor of International Women’s Month, we quickly realized a shift in leadership has been happening at several powerhouse companies in the channel—a shift worth noting and exploring. There is a new generation of female executives taking the lead, women who have been a part of direct selling their entire lives.

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

Over thirty years ago, Jorge Vergara and Maricruz Zatarain were introduced to a selling concept that would not only profoundly change their family’s life but the lives of millions. As they built their first network marketing business and learned how impactful the model could be for their family and friends, they dreamed of launching their own direct selling company. That dream became reality in 1991 with the launch of OMNILIFE de Mexico.