Founded | 2023
Headquarters | Lehi, Utah
Top Executives | Daniel Picou / CEO
Product Category | Health & Nutrition
Launching a new company that stands out from the crowd in today’s wellness world is no easy task. But for THREE International, standing out comes down to delivery—because Daniel Picou and his team believe that, when it comes to nutrition, it’s not what you eat, but what you absorb.
Three Pillars
In the spring of 2023, Daniel Picou and a group of industry veterans and established clinicians launched THREE International, building the new brand around three core pillars: platform, purpose and people.
“We call THREE’s model the ‘platform,’ because people can improve their lives through science-based products and a platform to share,” explained Daniel. “The second pillar is helping people find their purpose. And the third is making sure the decisions we make are based around people and led by people and for people. The driving force behind everything we do is building a platform that keeps us up to speed with today and ensures that we help people find their purpose while putting people first.”
Guided by Chief Scientific Officer Dr. Dan Gubler, Ph.D., THREE International debuted with a product line of advanced wellness formulations boasting 11 different delivery methods to maximize absorption of key nutrients. Focusing on what they’ve dubbed “proactive wellness,” THREE offers products that allow customers to take control of their health and wellness today and be proactive, not reactive about their longevity. Even though the company was in full startup mode, Daniel and his team refused to cut corners regarding ingredient sourcing and quality, rigorous testing and validated results.
“We didn’t want to be a ‘me-too’ company and have what everybody else has,” Daniel shared. “When we were sitting down creating our product line, we looked at what can we do and what sets us apart is the delivery. We wanted to make sure that everything we released was of the highest quality possible.”
THREE’s product line targets anti-aging from the outside and the inside.
Skincare: The Visage Collection, an innovative, three-step skincare regimen that includes Pure Cleanse, Radiant Toner and Super Serum.
Encapsulated Supplements: Revíve for renewal and recovery; Purifí for detoxification; and Imúne to enhance the body’s natural immune response.
Liquid Supplements: Collagène for skin, hair and nails; Éternel for cellular protection; and Vitalité for essential nutrients.
Shared by a global field of Brand Ambassadors, THREE products are available in 14 markets across North America and Asia.
At Work for the Field
Daniel brings years of experience in direct sales to his role as CEO at THREE International, so he’s seen it all when it comes to the unique dynamic between the corporate and field teams. He wanted this relationship to feel more like a partnership, so every member of the THREE family feels like they’re working towards a common goal.
“The thing that we always put first and foremost is that we’re here to work for our Ambassadors,” he said. “What we’ve tried to do is create a partnership where we listen to our field leadership, those that are working the hardest, have the loudest voice and have our ear. Whether it’s the corporate team working hard every day or whether it’s corporate mixed with field, we believe in massive goals, but we also believe in having fun and celebrating when we hit an achievement that we’ve all been working towards.”
Since launching in 2023, THREE has grown to serve Brand Ambassadors across the world, with a team of corporate employees working to support them. Daniel and his leaders are serving a rapidly growing global family of THREE team members and have created a cohesive culture that transcends geography.
While some companies might be unintentionally segregated by region, the THREE team believes “if you’re in THREE, you’re in THREE,” and works to bring different cultures, languages and work styles together to achieve big goals. An international company from the beginning, THREE operates in 14 markets today, but has eyes on new markets in the coming years.
“We want to expand into additional markets at the right time,” Daniel explained. “We want to make sure we’re wise with expansion because not enough growth can kill you, but too much too quickly can, too. We’re dedicated to expanding and taking our mission all over the world, but we also want to do it in a strategic way where we’re laying the right foundation in each market that we go into.”
People First
For Daniel, 2025 is all about people—getting face to face with as many people as possible, hearing and sharing more stories of improved health, personal growth and dreams achieved and celebrating together. After the remarkable growth experienced in 2023 and 2024, the THREE team is thrilled to witness the results of their dedication, investment and energy come to life.
The company’s upcoming 2025 conventions in Hong Kong and Salt Lake City will be the largest events Three has hosted to date. These events will celebrate and empower THREE’s Brand Ambassadors to better share the company’s products and opportunity—one that Daniel believes stands out as an incredible platform to launch new entrepreneurs.
“What makes us different is a group of leaders that is committed to your success and a group of leaders that work tirelessly to give you the best chance to succeed,” he shared.
Armed with vision for new markets and new products, Daniel and his team are the most excited to see what they’ve built grow and impact more people in more places around the world. As the industry evolves and businesses adapt to the changing landscape of direct selling today, Daniel sees the changes and challenges as a positive—for the industry and for THREE.
The agility that THREE’s startup season required hasn’t left the building—it’s here to stay. Just as the team worked to adapt to today’s ingredient-aware consumer and develop a platform that could stand apart in the never-slowing gig economy, Daniel is optimistic about the changes the industry is facing.
“We’re a jet ski, we can turn quickly,” he said. “We can take our existing model and add and subtract. So, I personally think the changes are a great thing. I think we’re in for some amazing things ahead.”
From the March/April 2025 issue of Direct Selling News magazine.
