How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity. 

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.

Neora, known for its anti-aging skin and hair care products, announced the launch of NeoraFit Weight Management and Wellness System. Through this new line, Neora will offer customers a collection of innovative nutritional supplements to combine with a fitness program that offers sustainable routines and habits to support healthy lifestyles. “Neora is committed to providing […]

Dallas-based Neora today announced the introduction of a hair care line: the ProLuxe Hair Care System.  According to the company, ProLuxe is an intuitive, professional-level system that works to identify and address signs of damage and aging. The system combats damaged texture, decreased strand size and dullness while increasing color retention and restoring hair’s strength, […]

With the launch of a new name and compensation plan, Neora brings a new aura to the company formerly known as Nerium International.   Neora (formerly Nerium International) Founded: 2011 Headquarters: Addison, Texas Top Executive: Jeff Olson, Founder and CEO | Deborah Heisz, Co-CEO Products: Skincare, Personal Care and Wellness   In the beginning, there was […]