
Resilience and a willingness to adapt have always been critical, but as the industry enters into a unique and new phase of disruption, there are key essentials for driving success in the future.

When we looked at what story we wanted to tell this year in honor of International Women’s Month, we quickly realized a shift in leadership has been happening at several powerhouse companies in the channel—a shift worth noting and exploring. There is a new generation of female executives taking the lead, women who have been a part of direct selling their entire lives.

When David Beats Goliath No company had more long-term impact on the health of the channel this year than Neora. After a seven-year battle of David and Goliath proportions with the Federal Trade Commission (FTC), Neora emerged victorious in a precedent setting win that will serve as the guidepost for legitimate direct selling companies in the future. Neora’s litigation experience was […]

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

Just like their male counterparts, women want guidance, support and accountability from someone who understands and someone they can trust to help them meet their goals. Mentors—that’s what women really want. Like generations of men whose mentors opened doors to career advancement, women want and deserve to experience mentorship’s transformational power in their lives, too.

In the wake of an historic win against the Federal Trade Commission, Neora announced a new growth and leadership podcast, Built to Win, to share their insight with other industry leaders and entrepreneurs.

Master Resell Rights is a type of licensing agreement in the digital product industry. It grants the licensee the right to sell a digital product and they in turn can resell that right to others. MRR often takes the form of online training courses focused on building lucrative online brands and businesses—an enticing pitch to aspiring entrepreneurs and influencers.

How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.