Direct Selling News held its 16th Global Celebration event on Tuesday, March 25, 2025 in Irving, Texas to recognize and celebrate the very best of direct selling. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, a Legacy Award, Bravo Awards and the unveiling of the DSN Global 100 List.
When we looked at what story we wanted to tell this year in honor of International Women’s Month, we quickly realized a shift in leadership has been happening at several powerhouse companies in the channel—a shift worth noting and exploring. There is a new generation of female executives taking the lead, women who have been a part of direct selling their entire lives.
SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products.
In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.
Over thirty years ago, Jorge Vergara and Maricruz Zatarain were introduced to a selling concept that would not only profoundly change their family’s life but the lives of millions. As they built their first network marketing business and learned how impactful the model could be for their family and friends, they dreamed of launching their own direct selling company. That dream became reality in 1991 with the launch of OMNILIFE de Mexico.
In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
Omnilife USA, Inc., the subsidiary of Grupo Omnilife S.A. De C.V. in Jalisco, Mexico, has begun construction on its new corporate office, warehouse and manufacturing plant located in Allen, Texas.
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.
Amaury Vergara Zatarain has been appointed president of the OMNILIFE CHIVAS Group. At a meeting held in Guadalajara on January 22, 2020, the OMNILIFE CHIVAS Group’s Board of Directors decided on the appointment as a result of the Group’s achievements since August 2018 when Amaury was appointed executive vice president and general manager. According to […]
Amaury Vergara Zatarain has been appointed president of the OMNILIFE CHIVAS Group. At a meeting held in Guadalajara on January 22, 2020, the OMNILIFE CHIVAS Group’s Board of Directors decided on the appointment as a result of the Group’s achievements since August 2018 when Amaury was appointed executive vice president and general manager. According to […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
In the past month, three natural disasters have struck North America and the Caribbean, killing hundreds of people and causing property damage amounting to billions of dollars. Many people in the direct selling community, particularly those in Texas and Florida, were affected by these horrific events. During the last week of August, Hurricane Harvey devastated […]