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USANA Reports Q1 2025 Financial Results

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USANA Health Sciences, Inc. announced the financial results for the first fiscal quarter of 2025. Net sales within the quarter represented a 10% year-over-year growth rate, totaling $250 million versus $228 million in the first quarter of 2024. Net earnings, however, showed a decline from $16.5 million in Q1 2024 to $9.4 million. Adjusted EBITDA was $30 million, down from $33 million in Q1 2024, and adjusted diluted EPS was $0.73, compared to $0.86 in the same period last year.

Total active customers in the quarter totaled 459,000, down from 494,000 in the first quarter of 2024. Hiya active monthly subscribers reached 224,000, which the company described as strong momentum that “should continue building as their team executes their plans to launch several new products this year, unveil another strategic partnership, and expand to additional channels.” The company remains confident in Hiya’s growth trajectory and its ability to reach a new customer demographic.

“USANA is off to a solid start to the year as we continue to execute our growth strategy through our core direct sales business and our recently acquired direct-to-consumer business, Hiya,” said Jim Brown, USANA President and Chief Executive Officer. “We are seeing encouraging signs in our direct sales business with net sales and active customers growing modestly on a sequential basis for the second consecutive quarter. While the global macroeconomic environment has become less certain since the beginning of the year due to volatility in international trade, tariffs, and consumer sentiment, the underlying demand for our products has remained strong. Operationally, our manufacturing facilities in the United States and mainland China uniquely position us to deliver the best possible shopping experience and value to our customers in every market around the world. Our supply chain team has actively managed our inventory levels and sourcing, and will continue to work with our stakeholders in each of our markets to navigate the increasingly dynamic operating environment.”

The company generated $15 million in operating cash flow and ended the quarter with $180 million in cash and cash equivalents with $23 million in debt.

Fiscal outlook for the full-year 2025 remains unchanged, with consolidated net sales between $920 million to $1 billion.

dōTERRA Publishes 2024 Impact Report

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In honor of Earth Day, dōTERRA released its 2024 Impact Report, highlighting the company’s commitment to environmental stewardship, sustainable sourcing and global humanitarian efforts.

Key priorities for the company in the previous year included restoring native ecosystems and responsibly sourcing raw materials in a way that supported environmental health. As part of this endeavor, dōTERRA planted more than 179,000 native trees in Hawaii, bringing its total to 611,019 trees since launching the project, as it works to reinvigorate ecosystems and preserve cultural heritage. dōTERRA also repurposed more than one million pounds of birch through circular economy efforts in Pennsylvania, achieving a near-zero waste production process.

Humanitarian outreach and initiatives were an important focus in 2024 as well, as dōTERRA donated more than $3 million through the Healing Hands Foundation to fund global clean water, education and healthcare in high-need areas throughout Nepal, Ghana, Eswatini and a number of other countries. The company also donated almost 100,000 hygiene kits to support disaster relief across eight countries and in 28 US states.

“Earth Day is a moment to reflect on our shared responsibility to people and planet,” said Kirk Jowers, dōTERRA CEO. “Our 2024 Impact Report is a testament to the power of ethical partnerships, purpose-driven giving, and community collaboration in creating lasting change.”

4Life Hosts Leadership Summit in the Philippines

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4Life welcomed top-performing affiliates and their guests to the 4Life Philippines Leadership Summit in San Mateo, Rizal, Philippines. The annual event provided networking opportunities, training sessions and vision casting for leaders, as well as recreational opportunities and awards and recognition.

Eileen Tan-Dario, 4Life Philippines General Manager, addressed the crowd with a message that emphasized dream building and goal setting.

“According to John Maxwell, a leader is one who knows the way, goes the way, and shows the way,” said Tan-Dario. “It is not only about direction, but also about acceleration. Our committed 4Life Philippine leaders are ready to set the pace for their respective teams to achieve greater heights this 2025!”

Le-Vel Hosts 10,000+ at eLeVate 2025

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Le-Vel welcomed hundreds of in-person attendees, in addition to more than 10,000 who attended virtually, at its annual eLeVate 2025 event in Tampa, Florida. The weekend included a networking event dubbed “Coastal Chic Millionaire Award Mixer” and training sessions from a number of experts, including a motivational speaker, podcast host, author and former NFL player.

Members of Le-Vel’s executive team directed and led the event as emcees and hosts, while Le-Vel Founder and CEO Jason Camper delivered a keynote focused on commitment to growth, impact and one another.

The company described his message as expressing the heart of Le-Vel’s mission to “lead the industry with innovation while empowering Thrivers to achieve more in their own lives and in the lives they touch.”

“Le-Vel isn’t just a brand—it’s a movement,” Camper said. “We’re empowering everyday people to build extraordinary lives with belief, work ethic, and the right tools. What we’re creating together is bigger than premium products—it’s a platform for real, lasting transformation.”

Attendees of the event were also given a first look at Le-Vel’s four new premium products:

  • THRIVE Grass-Fed Collagen Peptides – Unflavored & Chocolate Shakes
  • THRIVE REVIVE – Premium NAD+ Hydration & Recovery Beverage
  • THRIVE VITAL – Astaxanthin Capsules for Whole-Body Wellness
  • THRIVE my GLP Micronized Lifestyle Mix – Strawberry & Chocolate Flavors

Herbalife Vietnam Revenue Increases 1.7% in 2024

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Herbalife reported a 1.7% increase in its 2024 net sales in Vietnam, resulting in $283.7 million. In local currency, free of foreign exchange rates, net sales improved by 6.8%. This positive performance made Vietnam one of the highest performing Asia-Pacific markets for Herbalife, behind India ($844.8 million) and China ($297.6 million).

Herbalife, which saw a total net sales of $5.06 billion in 2024, established Herbalife Vietnam SMLLC in 2009 and distributes products made by Herbalife Innovation & Manufacturing Lake Forest and Winston-Salem.

Vietnam is one of Herbalife’s 71 markets around the world.

Coway Wins 19th Red Dot Design Award

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Coway Co., Ltd. was honored with a Red Dot Design Award 2025 for the 19th consecutive time. The awards judging panel stated that Coway was selected as an award-winner because of products that exhibited minimalist design, had the ability to complement interior décor and hosted user-centric features.

This year, Coway’s award-winning products included:

  • Switch Water Purifier – a non-electric model offering installation flexibility because of its adaption between horizontal and vertical configurations that can suit a range of kitchen layouts
  • NOBLE 2.0 Air Purifier Series – an air purifier with architectural design that blends into a variety of interiors and comes in five nature-inspired colors
  • Premium Bidet Remote Control Series – a bidet that features an intuitive touch display with three shape options and two color options to suit bathroom interiors and operation style preferences

“This award reflects growing global recognition of our design philosophy – that is, creating products that naturally integrate into everyday life,” said a Coway official. “We will continue to introduce innovative designs that deliver enhanced functional and aesthetic experiences for our customers.”

WineShop At Home Becomes Part of WGS Cellars

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WineShop At Home, also known as 1-800 WineShop(dot)com, Inc., has become part of WGS Cellars. The company emphasized that it would continue to operate within the direct selling model with a network of Independent Wine Consultants, but would now be part of WGS Cellars growing portfolio of brands.

This partnership will give customers access to WGS Cellars’ extensive branded merchandise line and six Napa and Sonoma wineries that distributors and customers can visit:

  • Girard Napa Valley
  • Viansa
  • B.R. Cohn Winery
  • Fairwinds Estate Winery
  • Clos Pegase
  • Kunde Family Winery

Alex Reble will continue to be WineShop At Home’s winemaker, and current WineShop At Home team members Mark Densmore, Shelley Whitmarsh-Beal, Lauren Howes and Marci Koepke will remain on staff, led by President Stan Fredrick.

eXp Realty Launches in Türkiye

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eXp Realty, a subsidiary of eXp World Holdings, Inc., announced its official launch into Türkiye. The company cited Türkiye’s strategic location between Europe and Asia, as well as its growing real estate sector and entrepreneurial population, as key reasons why it was a good fit for one of eXp Realty’s next steps.

Yigit Portakal will lead eXp Türkiye. Portakal brings deep market knowledge and is an influential voice within the Türkiye real estate space.

“With every new country we launch, we’re proving that agents everywhere are ready for a better model — one that puts them first,” said Glenn Sanford, eXp World Holdings Founder, Chairman and CEO. “Our entry into Türkiye, just weeks after launching in Peru, reflects our momentum and our mission: to deliver the most agent-centric brokerage on the planet. We’re expanding fast — not just for the sake of growth, but because agents around the world are demanding a better way to build their business.”

This announcement follows eXp Realty’s successful launch into Peru last month, and marks its 26th international market.

Tranont Customer Service Team Wins Stevie Award

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Tranont was honored at the 19th annual Stevie Awards for Sales & Customer Service. The company took home a Bronze Stevie Award for Customer Service Department of the Year in the Consumer Products & Services category. Loni Smith, a Tranont customer success training manager, was also awarded a Bronze Stevie for Customer Service Training Professional of the Year.

Tranont’s Customer Success Team includes 24 employees who support 35,000 Tranont distributors around the world, and recently implemented a new call system that significantly increased phone support satisfaction rates.

The Stevie Awards judges panel selected Tranont because of its focus on the “three pillars of a successful CX department: TALENT, TECH, and DATA” and its “excellence in transformation and execution, backed by robust metrics and compelling feedback from both customers and employees.”

Smith was praised as a manager who drove positive results and improvements, including improved KPIs, increased output and expenses that came in under budget. Under her leadership, ticket rate per staff member increased by almost 40%.

DSA UK Announces Diamonds of Direct Selling Finalists

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The Direct Selling Association in the United Kingdom (DSA UK) named the finalists for the Corporate Awards that will be honored at the Association’s Diamonds of Direct Selling Awards on May 1st. This award ceremony recognizes outstanding achievements of member companies and their distributors.

Field Sales Development Award finalists include:

  • Magda Biel, Arbonne
  • Bevin Wint, Genistar
  • Stela Rafailova, AquaSource

Supplier Award finalists include:

  • Abstract Events
  • Liability 1st
  • Thomas Brown Recruitment

Ultimate Contributor Award finalists include:

  • Lara Wink, Oriflame
  • Tracey Powers, Avon
  • Magdalena Jarmola, PM-International

Winners will be announced at the DSA UK’s 60th Anniversary Celebration.

In Memoriam: Verdis Norton, ASEA Founder

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Verdis Norton

ASEA Founder Verdis Norton has passed away. Norton was known as a visionary and strategist and built his distinguished career leading billion-dollar companies, including Kraft Foods, before he founded ASEA in 2007. With his impressive background, Norton brought his worldwide marketplace experience to the ASEA model, which served to guide the company through its early phases of growth.

In a remembrance post, ASEA called Norton a “dear friend to so many” and included a visionary, encouraging quote that Norton was known for: “We are all at the start of something big, with great purpose, and right now is the moment that we begin influencing the future.”

“Verdis truly lived a life of significance and impacted tens of thousands of people around the world through his exemplary leadership and example,” the company wrote in the post. “It is impossible not to reflect on all that Verdis meant to each of us individually and to our organization collectively. Not only was he the visionary who made ASEA possible, but his legacy endures to this day in countless lives that have been impacted for good.”

USANA Clinical Study Shows Promise for Improving Skin Appearance

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In a recent clinical study, USANA Health Sciences, Inc. evaluated the efficacy and tolerance of its Celavive Resurfacing Serum. Participants of the study included 33 women with mild to moderate skin concerns who reported seeing statistically significant improvements in the appearance of their skin in two weeks.

The Celavive Resurfacing Serum was formulated with a blend of alpha and beta hydroxy acids, niacinamide, peptides and bakuchiol (a naturally-derived retinol). After a 12-week study, participants reported a reduction in the appearance of fine lines and pores and an improvement in their skin’s clarity and radiance.

“We are very pleased with the results of the Resurfacing Serum clinical study, and hope this will resonate well with our customer base,” said Dr. Kathryn Armstrong, USANA Chief Scientific Officer. “Clinical studies are the best way to show the efficacy of a product, and the outcome of this study demonstrates the high quality of our Resurfacing Serum and USANA as a whole. As a company dedicated to science and quality, USANA invests a significant amount in research and development so it is imperative we provide our customers with the most effective products possible.”