ASEA Founder Verdis Norton has passed away. Norton was known as a visionary and strategist and built his distinguished career leading billion-dollar companies, including Kraft Foods, before he founded ASEA in 2007.

When they launched nearly ten years ago, ASEA married the highly personal and culturally infused aspects of direct selling to a traditional, Fortune 50 corporate strategic planning structure. The mission: Take a revolutionary cellular health product to the masses worldwide.   ASEA Founded: 2009 Headquarters: Pleasant Grove, UT Top Executive: Tyler Norton, Founder/Chairman of the Board; […]

Photo: ASEA’s Former Headquarters in Salt Lake City, UT Utah-based ASEA recently celebrated the opening of the company’s new headquarters in Pleasant Grove. The 50,000-square-foot facility is less than a mile from the company’s production facility, built in 2013. President Jarom Webb said the building represented a new foundation for the company’s future. “Our vision […]