We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Oriflame announced it will be expanding its Personalized Wellness Pack product line into two new European markets: the Czech Republic and Romania.

Oriflame announced its first-ever Beauty Bus Tour as part of a UK campaign to connect with local consumers. This new tour will allow for an immersive experience that provides customers with a way to explore and try the company’s extensive range of skincare, makeup, fragrance and wellness products.

Oriflame announced its financial results for the first quarter of 2025. Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss.

The Direct Selling Association in the United Kingdom (DSA UK) named the finalists for the Corporate Awards that will be honored at the Association’s Diamonds of Direct Selling Awards on May 1st. This award ceremony recognizes outstanding achievements of member companies and their distributors.

Oriflame announced its financial results for the fourth quarter and full year 2024. Sales in the fourth quarter decreased by 15% year over year to $183.9 million with an adjusted EBITDA of $5.78 million.

Oriflame, with the support of the af Jochnick family and investors representing more than 80% of its bonds, announced a comprehensive recapitalization. With this move, Oriflame secures substantial debt reduction and allows for strategic investments that will fund the next stage of growth.

Oriflame will now donate 50p (approximately $0.62) from every sale of its Tender Care Multi-Purpose Balm in the UK and Ireland to the support the nonprofit’s work to provide education and a safe learning space for children at risk.

Oriflame announced it will transition its European production processes from its current factory in Poland to a select network of high-end European manufacturers.

Oriflame reported its financial results for Q3 2024. Net Euro sales declined 19% in the quarter to $141.3 million with an adjusted EBITDA of $5.83 million.

Oriflame announced its financial results for the first half of 2024 and the quarter ending June 30, 2024. Sales during the first half of the year declined by 22% when compared to the previous year.

Swedish beauty brand Oriflame announced a partnership with Active Ants, which helps brands streamline their order fulfillment process through automation, as it launches a new warehouse in the UK. This collaboration is expected to not only boost order accuracy to a rate of 99.9%, but will also increase efficiency, processing orders 50% faster than traditional methods.