Oriflame announced its financial results for the second quarter of 2026. Sales in Latin America saw a 6% boost, while sales in Türkiye and Africa declined 13% and sales in Europe and Asia fell 12% and 11% respectively.

Oriflame has been named the Official Fragrance Partner of Touring Shows in Europe and Mexico for Cirque du Soleil. Oriflame will now collaborate with Cirque du Soleil across a series of activations and initiatives to bring its fragrance artistry to the performances as part of a broader multisensory creative experience.

Oriflame published its 2025 Annual Report and financial results for the first quarter of 2025. The company stated that is in an ongoing effort to simplify its opportunity offering, modernize its IT architecture and optimize its portfolio to ensure focused, profitable and easy-to-recommend products.

Oriflame announced its Glam Studio will be featured at the Cannes Film Festival for the second consecutive year. This installation will be located in the Palais Miramar and offer bespoke hair and makeup services by professional artists to create red-carpet moments.

Oriflame announced its recapitalization transaction was successfully executed. With this completed, the company now has the opportunity to restructure is debt and capital structure. New financing terms, which include updated loan and bond arrangements, will now be in place, which Oriflame believes will strengthen its balance sheet and support its long-term operations.

The company stated its role as a Brand Sponsor for the film is a way to continue deepening its culturally relevant partnerships, and that Andini’s film, which explores themes of resilience, hope and community values, aligns and reflects its own beliefs and mission.

Oriflame announced that it has successfully obtained the necessary number of bondholder consents to approve amendments to its outstanding debt as part of its recapitalization plan.

Oriflame announced its financial statement for the third quarter of 2025. The company recently concluded an agreement with its creditors and shareholders for a recapitalization of its capital structure and an extension of its revolving credit facility to June 2029, as well as a significant de-levering of its balance sheet. The company expects these terms […]

Oriflame released its first Beauty & Wellbeing Report. The study examined the role beauty plays in enhancing emotional wellbeing, self-confidence and daily self-care for 3,500 participating women from seven countries.

Oriflame announced its financial results for the first half of 2025. Euro sales during the second quarter fell 10% to $156 million with an adjusted EBITDA of $2.2 million.

Oriflame celebrated its 58th anniversary this week. A beauty company launched in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten, Oriflame built its foundation on helping entrepreneurs capture their potential through social selling and unique beauty products inspired by nature.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!