
Oriflame, as part of a previously announced strategic review of its assets in Russia, has chosen to divest its manufacturing entity within the country.

Oriflame released its 2022 Sustainability Report, highlighting the company’s dedication to its climate goals and commitment to gender equity.

Oriflame announced a 5% decline in Euro sales, totaling $281.9 million, in the fourth quarter of 2022, and a 9% decline ($986.9 million) for the full year 2022.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

Oriflame released its interim management report, detailing an 11% dip in sales for the first nine months of 2022. Sales during this time period, ending September 30, 2022, totaled $646 million, compared to $722 million during the same period last year.

In response to the ongoing violence and tragedy in Ukraine, direct selling companies continue to announce their efforts to provide relief to refugees and those in crisis, as well as announcing the pause or cessation of business operations within the Russian market.

A number of direct selling companies released statements this week announcing their efforts to provide relief for the people of Ukraine as well as strong declarations denouncing Russia’s actions.

Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third.

The resulting product is a probiotic supplement focused on general gut health that includes probiotic strains and customer-specific formulations from Probi’s concept called Probi Digestis.

Swedish direct selling company Oriflame, known for its skincare and wellness products, has been focusing on expanding its portfolio to wellness for the last few years. According to CEO and President Magnus Brannstrom, the company wants to position itself as a healthy lifestyle brand and focus on routine products that people use for their well-being. […]

Indian Direct Selling Association (IDSA) plans to partner with three state governments to help consumers differentiate between a direct selling entity and a Ponzi scheme. IDSA will meet with Maharashtra, Tamil Nadu and Himachal Pradesh in order to come up with consumer awareness programs under the Vivek Katoch platform as people still face hurdles in […]

The Board of Directors of Oriflame Holding AG has set a meeting on September 30 for approval of the merger with Walnut Mergeco AG, a Swiss entity 100 percent owned by Walnut Bidco Plc. Following the delisting of Oriflame on July 17, the Board has resolved to call the remaining shareholders to an Extraordinary General Shareholders’ […]