In response to the ongoing violence and tragedy in Ukraine, direct selling companies continue to announce their efforts to provide relief to refugees and those in crisis, as well as announcing the pause or cessation of business operations within the Russian market.

A number of direct selling companies released statements this week announcing their efforts to provide relief for the people of Ukraine as well as strong declarations denouncing Russia’s actions. 

Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third.

The resulting product is a probiotic supplement focused on general gut health that includes probiotic strains and customer-specific formulations from Probi’s concept called Probi Digestis.

Swedish direct selling company Oriflame, known for its skincare and wellness products, has been focusing on expanding its portfolio to wellness for the last few years. According to CEO and President Magnus Brannstrom, the company wants to position itself as a healthy lifestyle brand and focus on routine products that people use for their well-being. […]

Indian Direct Selling Association (IDSA) plans to partner with three state governments to help consumers differentiate between a direct selling entity and a Ponzi scheme. IDSA will meet with Maharashtra, Tamil Nadu and Himachal Pradesh in order to come up with consumer awareness programs under the Vivek Katoch platform as people still face hurdles in […]

The Board of Directors of Oriflame Holding AG has set a meeting on September 30 for approval of the merger with Walnut Mergeco AG, a Swiss entity 100 percent owned by Walnut Bidco Plc. Following the delisting of Oriflame on July 17, the Board has resolved to call the remaining shareholders to an Extraordinary General Shareholders’ […]

The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices, […]

Walnut Bidco Plc recently announced that all conditions for completion of its public offer to the shareholders of Oriflame had been satisfied. The company, newly established by members of the Oriflame founding families of Robert af Jochnick and the late Jonas af Jochnick, also stated that the offer was declared unconditional at a Walnut Bidco ownership […]

The Independent Bid Committee of the Board of Directors of Oriflame Holding AG has recommended shareholders accept the offer from the af Jochnick family to buy all shares of the company.   On May 22, Walnut Bidco Plc, a newly established company indirectly wholly owned by members of the founding families of Robert af Jochnick and […]

Swedish cosmetics giant Oriflame recently announced it has received an offer valuing it at $1.3 billion from the af Jochnick family that founded it back in the 1960s. By proposing a 35 percent premium over Tuesday’s closing price, the family is hoping to build on the roughly 30 percent stake it already has in Oriflame […]

Jonas af Jochnick, co-founder of direct selling giant Oriflame Cosmetics, died suddenly last Friday. The 81-year-old Swedish entrepreneur and businessman, who founded Stockholm-based Oriflame with his brother Robert in 1967, passed away peacefully in his sleep. He had been active in various positions in the company, and stepped down from the Company’s board in 2018. […]