Oriflame released its first Beauty & Wellbeing Report. The study examined the role beauty plays in enhancing emotional wellbeing, self-confidence and daily self-care for 3,500 participating women from seven countries.
The report’s findings showed that, for participants, beauty was “not about chasing perfection, but about feeling emotionally supported, connected, and in control.”
According to the study, 95% of women said they recognize a link between beauty and wellbeing, with 71% saying they believe society places an overemphasis on physical appearance. More than half (64%) reported being most interested in personalized skincare and nutrition more than any other health intervention.
“This report reaffirms what we’ve believed for decades: that beauty is a deeply emotional and empowering experience,” said Anna Malmhake, Oriflame CEO & President. “Across the world, women are telling us that beauty rituals help them feel grounded, confident, and connected to themselves. That’s exactly the kind of beauty Oriflame stands for: accessible, effective, and emotionally meaningful.”
