Oriflame has been named the Official Fragrance Partner of Touring Shows in Europe and Mexico for Cirque du Soleil. Oriflame will now collaborate with Cirque du Soleil across a series of activations and initiatives to bring its fragrance artistry to the performances as part of a broader multisensory creative experience.

Oriflame published its 2025 Annual Report and financial results for the first quarter of 2025. The company stated that is in an ongoing effort to simplify its opportunity offering, modernize its IT architecture and optimize its portfolio to ensure focused, profitable and easy-to-recommend products.

Oriflame announced its financial statement for the third quarter of 2025. The company recently concluded an agreement with its creditors and shareholders for a recapitalization of its capital structure and an extension of its revolving credit facility to June 2029, as well as a significant de-levering of its balance sheet. The company expects these terms […]

Oriflame released its first Beauty & Wellbeing Report. The study examined the role beauty plays in enhancing emotional wellbeing, self-confidence and daily self-care for 3,500 participating women from seven countries.

Oriflame celebrated its 58th anniversary this week. A beauty company launched in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten, Oriflame built its foundation on helping entrepreneurs capture their potential through social selling and unique beauty products inspired by nature.

Oriflame announced it will transition its European production processes from its current factory in Poland to a select network of high-end European manufacturers.

Oriflame Nigeria hosted its annual 2024 Director Seminar at the Eko Hotels and Suites, welcoming CEO and President Anna Malmhake for her inaugural visit to the country.

Oriflame released its 2023 Sustainability Report, revealing significant strides in its efforts to address its own carbon footprint and environmental impact.

Oriflame is in the process of implementing a cost and efficiency program designed to increase profitability and secure long-term growth. This program aims to create a more lean and agile organization and is expected to provide an annual cost savings of $57 million upon completion.

Oriflame released its Interim Management Statement for the first half of 2023, ending June 30, 2023. Including in this report are the company’s Euro sales totals for the second quarter, or the three months that ended June 30, 2023, which reached $233.6 million, a 14% decline. Adjusted EBITDA during this time totaled $15.2 million with […]