Oriflame announced it will transition its European production processes from its current factory in Poland to a select network of high-end European manufacturers. This segmented manufacturing approach will allow Oriflame access to diverse tech and expertise and is expected to improve quality and efficiency for its cosmetics offerings.
Oriflame emphasized that its cosmetics would continue to be manufactured within the European Union to preserve the company’s standards for quality and safety and ensure that product development and manufacturing processes aligned with the company’s vision and excellence.
“The cosmetics market continues to evolve with increasing speed, fueled by advancements in technology and shifting consumer demands,” said Anna Malmhake, Oriflame Group CEO. “With today’s announcement, we are evolving our business model to ensure we have the capabilities to deliver ever-more innovative products at an ever-greater speed to our network of global entrepreneurs and consumers.”
