Oriflame celebrated its 58th anniversary this week. A beauty company launched in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten, Oriflame built its foundation on helping entrepreneurs capture their potential through social selling and unique beauty products inspired by nature. Since its launch, more than three million distributors from more than 60 countries have become part of the company’s mission and leveraged the brand’s people-powered, flexible opportunity.
“We’re proud to be a company where success is shared and community is everything,” said Niclas Palmquist, Oriflame Chief Commercial Officer. “Our model is built on trust, connection, and the belief that beauty is best when it’s shared. As others shift direction, we’re doubling down on what we do best, supporting our entrepreneurs every step of the way.”
Across almost six decades, the company has evolved to be a part of the next generation of social selling, harnessing digital innovations, online communities and beauty and wellness movements to help entrepreneurs find success and a meaningful business path on their own terms.
“At Oriflame, we believe that talent is everywhere, but opportunity is not always accessible to all,” said Anna Malmhake, Oriflame CEO and President. “For 58 years, we’ve stayed true to our purpose: to empower people to grow, connect, and thrive through a business model that puts people first. Social selling is not just part of our history, it’s our future.”
