Oriflame announced its financial results for the first half of 2025. Euro sales during the second quarter fell 10% to $156 million with an adjusted EBITDA of $2.2 million. Adjusted net profit during the quarter was $17 million. In the first half of 2025, Eura sales were $327 million, with adjusted net profit of $25 million.
Year-over-year, sales declined by 10% in EU and 7% in local currencies. Adjusted EBITDA was $2.24 million and was primarily impacted by lower sales and adverse foreign exchange effects. The Beauty Community Model (BCM), which was introduced at the end of the quarter in nearly 50 markets, has shown positive results and represents more than 80% of Group sales. The company now estimates that 350,000 people in the Oriflame Active Community now belong to the BCM segment.
The company ended the quarter with a cash balance of $58 million, down from $66 million at the beginning of the quarter. Recapitalization is proceeding and is now expected to be finalized in the third quarter of 2025.
