ASEA Founder Verdis Norton has passed away. Norton was known as a visionary and strategist and built his distinguished career leading billion-dollar companies, including Kraft Foods, before he founded ASEA in 2007.
The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?
At an exclusive invitation-only event hosted at the company’s Pleasant Grove, Utah headquarters, ASEA Chief Executive Officer Jarom Webb and ASEA Founder and Chair Tyler Norton cast a vision for the company as it enters its 15th year of growth.
ASEA, through its philanthropic organization the ASEA Advancing Life Foundation, has partnered with The Exodus Road to fund anti-trafficking work in the Philippines. ASEA’s $50,000 grant will support police partnerships, survivor needs, investigative expenses, trauma-informed social workers, and legal support.
A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.
ASEA’s efforts to support CHOICE Humanitarian, an organization focused on reducing poverty around the world, was recognized with the CHOICE Humanitarian Corporate Impact Award.
ASEA’s RENU28 Revitalizing Redox Gel, a multipurpose gel that works as an all-over body primer to cool and soothe skin, will be featured in this year’s DPA gift bags the week of the Golden Globes. The full-body beauty product was also featured in DPA Lounge’s pre-Emmy gift bags and was described as “a celebrity favorite.” […]
ASEA’s philanthropic initiative, the Advancing Life Foundation, celebrates five years of providing opportunities for its associates and employees to break the cycle of poverty, abuse and suffering. The Advancing Life Foundation has impacted more than 800,000 people in 16 countries and raised over $1.2 million since 2015. This year, the Advancing Life Foundation donated to […]
ASEA announced the appointments of four key leadership positions—chief science officer, chief marketing officer, chief revenue officer and vice president of ASEA Europe. Nico N. Raczek, Ph.D., Chief Science Officer Dr. Nico N. Raczek will lead ASEA’s global approach to the power of redox, bringing to his role decades of leadership in scientific strategies, new […]
When they launched nearly ten years ago, ASEA married the highly personal and culturally infused aspects of direct selling to a traditional, Fortune 50 corporate strategic planning structure. The mission: Take a revolutionary cellular health product to the masses worldwide. ASEA Founded: 2009 Headquarters: Pleasant Grove, UT Top Executive: Tyler Norton, Founder/Chairman of the Board; […]
Photo: ASEA’s Former Headquarters in Salt Lake City, UT Utah-based ASEA recently celebrated the opening of the company’s new headquarters in Pleasant Grove. The 50,000-square-foot facility is less than a mile from the company’s production facility, built in 2013. President Jarom Webb said the building represented a new foundation for the company’s future. “Our vision […]