Thursday / May 15. 2025
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Thursday / May 15. 2025
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In Memoriam: Verdis Norton, ASEA Founder
In Memoriam: Verdis Norton, ASEA Founder
ASEA Founder Verdis Norton has passed away. Norton was known as a visionary and strategist and built his distinguished career leading billion-dollar companies, including Kraft Foods, before he founded ASEA in 2007.
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Better Together
Better Together
The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?
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ASEA Unveils New Core Strategies for Driving Growth
ASEA Unveils New Core Strategies for Driving Growth
At an exclusive invitation-only event hosted at the company’s Pleasant Grove, Utah headquarters, ASEA Chief Executive Officer Jarom Webb and ASEA Founder and Chair Tyler Norton cast a vision for the company as it enters its 15th year of growth.
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ASEA Donates $50,000 to Disrupt Human Trafficking in the Philippines
ASEA Donates $50,000 to Disrupt Human Trafficking in the Philippines
ASEA, through its philanthropic organization the ASEA Advancing Life Foundation, has partnered with The Exodus Road to fund anti-trafficking work in the Philippines. ASEA’s $50,000 grant will support police partnerships, survivor needs, investigative expenses, trauma-informed social workers, and legal support.
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Third-Party Study Measures Impact of Direct Selling on Utah Economy 
Third-Party Study Measures Impact of Direct Selling on Utah Economy 
A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.
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ASEA Presented with 2022 CHOICE Humanitarian Corporate Impact Award 
ASEA Presented with 2022 CHOICE Humanitarian Corporate Impact Award 
ASEA’s efforts to support CHOICE Humanitarian, an organization focused on reducing poverty around the world, was recognized with the CHOICE Humanitarian Corporate Impact Award.
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ASEA’s RENU28 to Be Featured in Golden Globes Gift Bags
ASEA’s RENU28 to Be Featured in Golden Globes Gift Bags
ASEA’s RENU28 Revitalizing Redox Gel, a multipurpose gel that works as an all-over body primer to cool and soothe skin, will be featured in this year’s DPA gift bags the week of the Golden Globes. The full-body beauty product was also featured in DPA Lounge’s pre-Emmy gift bags and was described as “a celebrity favorite.” […]
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ASEA Commemorates Five Years of Humanitarian Impact
ASEA Commemorates Five Years of Humanitarian Impact
ASEA’s philanthropic initiative, the Advancing Life Foundation, celebrates five years of providing opportunities for its associates and employees to break the cycle of poverty, abuse and suffering. The Advancing Life Foundation has impacted more than 800,000 people in 16 countries and raised over $1.2 million since 2015. This year, the Advancing Life Foundation donated to […]
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ASEA Announces Leadership Promotions, Celebrates 10th Anniversary
ASEA Announces Leadership Promotions, Celebrates 10th Anniversary
ASEA announced the appointments of four key leadership positions—chief science officer, chief marketing officer, chief revenue officer and vice president of ASEA Europe. Nico N. Raczek, Ph.D., Chief Science Officer Dr. Nico N. Raczek will lead ASEA’s global approach to the power of redox, bringing to his role decades of leadership in scientific strategies, new […]
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Strategic Pivot: ASEA’s infrastructure build out readies them for growth
Strategic Pivot: ASEA’s infrastructure build out readies them for growth
When they launched nearly ten years ago, ASEA married the highly personal and culturally infused aspects of direct selling to a traditional, Fortune 50 corporate strategic planning structure. The mission: Take a revolutionary cellular health product to the masses worldwide.   ASEA Founded: 2009 Headquarters: Pleasant Grove, UT Top Executive: Tyler Norton, Founder/Chairman of the Board; […]
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ASEA Opens New International Headquarters
ASEA Opens New International Headquarters
Photo: ASEA’s Former Headquarters in Salt Lake City, UT Utah-based ASEA recently celebrated the opening of the company’s new headquarters in Pleasant Grove. The 50,000-square-foot facility is less than a mile from the company’s production facility, built in 2013. President Jarom Webb said the building represented a new foundation for the company’s future. “Our vision […]
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